Masterbrand & Shopper Marketing Lead

Sütaş Group; Fatih; On-site; TRY 120,000 - 180,000; Full time

Job summary

Sütaş Group, a leading dairy company, is seeking a Brand Manager in Istanbul to drive the Masterbrand plan and regional campaigns. You will oversee integrated communication, shopper activations, and performance monitoring, ensuring brand equity guidelines are followed.

Ideal candidate has 5+ years FMCG branding experience, English fluency, and a business or engineering background; based in Istanbul, preferably Asian side. This role offers growth and international collaboration.

Qualifications

• Bachelor's degree in a relevant field is required.
• Strong problem-solving and analytical thinking skills are essential.
• Excellent communication and project management capabilities are needed.
• Fluency in English is required for international collaboration.
• Creative, insight-driven mindset with ability to translate insights into actions.

Responsibilities

• Develop the annual Masterbrand plan and manage integrated communication projects.
• Develop and execute shopper campaigns to boost brand engagement at the point of sale.
• Monitor brand performance, prepare reports, and drive improvement actions.
• Ensure correct Masterbrand equity and visual guidelines across departments.
• Manage the A&P budget and monitor marketing investments.

Skills

Fluency in English

Communication skills

Project management

Analytical thinking

Creative mindset

Education

Bachelor’s degree in business administration, economics, industrial engineering, food engineering, advertising or communications

Job description

Sütaş Group, a leading dairy company, is seeking a Brand Manager in Istanbul to drive the Masterbrand plan and regional campaigns. You will oversee integrated communication, shopper activations, and performance monitoring, ensuring brand equity guidelines are followed.

Ideal candidate has 5+ years FMCG branding experience, English fluency, and a business or engineering background; based in Istanbul, preferably Asian side. This role offers growth and international collaboration.