Brand Manager

Hugent Hizmet ve Danışmanlık Ltd. Şti; Fatih; On-site; TRY 90,000 - 130,000; Full time

Job summary

Hugent Hizmet ve Danışmanlık Ltd. Şti is seeking a senior Brand/Category Manager to own the full P&L for assigned brands in Turkey. You will adapt global strategies to the Turkish market, develop annual brand plans, and manage product lifecycles and pricing strategies to drive growth.

You will lead demand forecasting, inventory optimization, and marketing investments while collaborating with Sales, Marketing Communications, and Training teams to enhance market share and profitability.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or a related field.
• Minimum of 8 years of experience in Brand Management or Category Management within FMCG, cosmetics, retail, or distribution industries.
• Strong experience in P&L management, budgeting, financial planning, and commercial analysis.
• Solid knowledge of demand planning, forecasting, and inventory management processes.
• Proven experience in pricing strategy and profitability management.
• Fluent English, both written and spoken.
• Advanced proficiency in MS Office applications and data analysis tools.
• Strong analytical thinking, project management, and stakeholder management skills.
• Commercially driven, results-oriented, and capable of making data-driven decisions.

Responsibilities

• Own the full P&L performance of the assigned brand(s), ensuring the achievement of sales, revenue, profitability, market share, and sustainable growth targets.
• Adapt global brand strategies and product roadmaps to the Turkish market while ensuring alignment with local business objectives.
• Develop and execute annual brand strategies, commercial plans, and long-term growth initiatives.
• Manage the product portfolio, including product launches, delisting decisions, and the overall product lifecycle.
• Lead demand forecasting, order planning, and inventory optimization processes to ensure operational efficiency.
• Develop pricing strategies and continuously monitor product profitability to maximize commercial performance.
• Manage marketing investments, A&P budgets, and commercial activation plans in line with business priorities.
• Monitor sell-in and sell-out performance on a regular basis and implement corrective actions where necessary.
• Collaborate closely with Sales teams to identify channel-specific growth opportunities and execute commercial action plans.
• Increase brand visibility and commercial performance across distributor, retail, and e-commerce channels.
• Partner with the Marketing Communications team to shape media, PR, influencer, and integrated communication strategies.
• Work closely with Training teams to develop product education programs that enhance product knowledge and sales effectiveness.
• Monitor market dynamics, consumer insights, and competitive activities to identify emerging trends and new business opportunities.
• Manage relationships with global brand headquarters and represent the company on international platforms.
• Track launch performance, ROI, brand health metrics, and other key commercial KPIs, providing regular insights and reports to senior management.
• Lead, coach, and develop the team by driving performance, capability building, and alignment with overall business objectives.

Skills

P&L management

Budgeting

Forecasting

Inventory management

Pricing strategy

Profitability management

Fluent English

MS Office

Data analysis tools

Analytical thinking

Project management

Stakeholder management

Data-driven decisions

Education

Bachelor’s degree in Marketing, Business Administration, Economics, or Communications

Tools

MS Office

Data analysis tools

Job description

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or a related field.
• Minimum of 8 years of experience in Brand Management or Category Management within FMCG, cosmetics, retail, or distribution industries.
• Strong experience in P&L management, budgeting, financial planning, and commercial analysis.
• Solid knowledge of demand planning, forecasting, and inventory management processes.
• Proven experience in pricing strategy and profitability management.
• Fluent English, both written and spoken.
• Advanced proficiency in MS Office applications and data analysis tools.
• Strong analytical thinking, project management, and stakeholder management skills.
• Commercially driven, results-oriented, and capable of making data-driven decisions.

KEY RESPONSIBILITIES

• Own the full P&L performance of the assigned brand(s), ensuring the achievement of sales, revenue, profitability, market share, and sustainable growth targets.
• Adapt global brand strategies and product roadmaps to the Turkish market while ensuring alignment with local business objectives.
• Develop and execute annual brand strategies, commercial plans, and long-term growth initiatives.
• Manage the product portfolio, including product launches, delisting decisions, and the overall product lifecycle.
• Lead demand forecasting, order planning, and inventory optimization processes to ensure operational efficiency.
• Develop pricing strategies and continuously monitor product profitability to maximize commercial performance.
• Manage marketing investments, A&P budgets, and commercial activation plans in line with business priorities.
• Monitor sell-in and sell-out performance on a regular basis and implement corrective actions where necessary.
• Collaborate closely with Sales teams to identify channel-specific growth opportunities and execute commercial action plans.
• Increase brand visibility and commercial performance across distributor, retail, and e-commerce channels.
• Partner with the Marketing Communications team to shape media, PR, influencer, and integrated communication strategies.
• Work closely with Training teams to develop product education programs that enhance product knowledge and sales effectiveness.
• Monitor market dynamics, consumer insights, and competitive activities to identify emerging trends and new business opportunities.
• Manage relationships with global brand headquarters and represent the company on international platforms.
• Track launch performance, return on marketing investments (ROI), brand health metrics, and other key commercial KPIs, providing regular insights and reports to senior management.
• Lead, coach, and develop the team by driving performance, capability building, and alignment with overall business objectives.