Assistant Brand Manager - (İzmir)

Mindpicked; Konak; On-site; TRY 220,000 - 320,000; Full time

Job summary

Mindpicked is seeking an ABM to join our client in Izmir, a leader in FMCG. You will help shape annual brand strategies, analyze market dynamics, and drive growth across the brand portfolio.

Working with creative and media partners, you will coordinate campaigns, support product development, and collaborate with Sales and Trade Marketing to ensure consistent execution. Fluency in English and 2–3 years FMCG Brand Management required.

Qualifications

• Bachelor's degree required; master's preferred.
• 2–3 years of Brand Management experience in FMCG.
• Strong English communication; no travel restrictions.

Responsibilities

• Support annual brand strategies and plans aligned with business objectives.
• Analyze market dynamics to support brand positioning and innovation.
• Contribute to sustainable, long-term growth for the brand portfolio.
• Coordinate with creative and media agencies to deliver campaigns and materials.
• Collaborate with Sales and Trade Marketing to execute brand strategies across channels.
• Monitor expenditures and maintain brand assets and materials.

Skills

Brand management

English proficiency

MS Office

Education

Bachelor's degree in Economics and Administrative Sciences, Social Sciences, Engineering or related field

Master's degree in Business Administration or related field is a plus

Tools

MS Office

Job description

MINDPICKED is a new generation recruitment firm providing companies solutions in their search for talent, and talents opportunities who wants to reach their potential.

We specialize in middle and senior management recruitment in various sectors and countless job functions.

We are looking for a ABM for our leading client in the FMCG industry, based in İzmir.

Job Description

• Supporting the preparation and implementation of annual brand strategies and plans in line with overall business objectives,
• Analyzing market dynamics and industry developments to support brand positioning and innovation initiatives,
• Contributing to the development of sustainable, long-term growth strategies for the brand portfolio,
• Partnering with creative and media agencies to coordinate marketing deliverables and ensure the timely execution of communication materials,
• Taking part in product development initiatives and packaging improvement projects,
• Evaluating post-launch performance, analyzing results and sharing key insights and recommendations,
• Collaborating closely with Sales and Trade Marketing teams to ensure the effective execution of brand strategies across sales channels and points of sale,
• Working closely with the Consumer Insights team to interpret market trends, consumer research findings and relevant insights,
• Monitoring marketing expenditures, coordinating invoice-related processes and maintaining the organization of brand assets and marketing materials,
• Responding to brand-related requests and supporting additional marketing activities in line with business needs.

Qualifications

• Bachelor’s degree in Economics and Administrative Sciences, Social Sciences, Engineering or a related field,
• Master’s degree in Business Administration or a related field is a plus,
• 2–3 years of experience in Brand Management within the FMCG industry,
• Strong motivation to build a career in Marketing,
• Advanced written and verbal communication skills in English,
• Strong command of MS Office applications,
• No travel restrictions.