E-Commerce Data Analytics Executive

Skechers Türkiye; Beşiktaş; On-site; TRY 320,000 - 420,000; Full time

Job summary

Skechers USA, Inc. seeks an E‑commerce Data & Personalization Executive to own end-to-end data integrations, ensure accurate data flows, and continuously improve measurement across web and app platforms.

You will audit event tracking, build dashboards, and collaborate with Growth, CRM, Product, and Tech teams to drive personalization and test-and-learn initiatives.

Qualifications

• Bachelor’s degree in Statistics, Econometrics, Mathematics, Engineering, or a related quantitative field.
• 3–5+ years of hands-on experience in e-commerce analytics, data, or personalization roles.
• Strong expertise in Google Analytics (GA4), Adjust, BigQuery, Python, and similar analytics tools.

Responsibilities

• Own and oversee end-to-end data integrations across analytics, attribution, and personalization tools.
• Regularly audit event tracking, parameters, and tagging structures; lead resolution with relevant teams.
• Own data accuracy and measurement quality; improve setups based on industry best practices.
• Design, build, and maintain dashboards and recurring reports translating data into business insights.
• Analyze ecommerce performance across web and mobile app; translate insights into optimization actions.
• Conduct funnel, behavioral segmentation, and cohort analysis; evaluate impact on conversion and revenue.
• Lead on-site and in-app personalization strategies from ideation to measurement.
• Create and manage segment-based personalized experiences aligned with goals.
• Drive a test & learn culture; manage experimentation and evaluate results.
• Work with CDP solutions including user identity stitching and cross-channel understanding.
• Actively manage personalization use cases using PersonaClick or similar platforms.
• Collaborate with Growth, CRM, Product, Tech teams, and external agencies.

Skills

Experience: 3-5+ yrs

GA4

Adjust

BigQuery

Python

Excel

Data integrations

Event tracking

Measurement validation

Cross-functional teamwork

Education

Bachelor’s degree in Statistics, Econometrics, Mathematics, Engineering

Tools

GA4

Adjust

BigQuery

Python

Excel

Job description

A $4.64 billion global leader in the performance and lifestyle footwear industry, Skechers USA, Inc. designs, develops and markets more than 3,000 styles for men, women and children. Skechers' success stems from its employees, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing.

The Company offers two distinct footwear categories: a lifestyle division and performance footwear. Through licensing agreements, the company also offers branded apparel, accessories, eyewear, scrubs and more.

Celebrity product endorsees for Skechers' lifestyle collections include multi-platinum recording artist Camila Cabello and athletic legends like David Ortiz, Tony Romo, Sugar Ray Leonard and Howie Long. The Skechers Performance Division's roster of elite athletes features marathon champion and Boston Marathon winner Meb Keflezighi, elite runner Ed Cheserek, and pro golfers Matt Kuchar, Brooke Henderson, Russell Knox, Wesley Bryan, Billy Andrade, and Colin Montgomerie.

The Company sells its footwear in department, specialty and independent stores, as well as through more than 2,800 Skechers retail stores and online at skechers.com. Beyond the United States, Skechers product is available in more than 170 countries and territories through an international network of subsidiaries in Canada, Japan, Europe and Latin America, joint ventures in Asia and the Middle East, and distributors around the world.

E-COMMERCE DATA & PERSONALIZATION EXECUTIVE

• Bachelor’s degree in Statistics, Econometrics, Mathematics, Engineering, or a related quantitative field,
• 3–5+ years of hands‑on experience in e‑commerce analytics, data, or personalization roles,
• Strong expertise in Google Analytics (GA4), Adjust, BigQuery, Python, and similar analytics tools,
• Advanced proficiency in Excel,
• Proven experience with data integrations, event tracking frameworks, and measurement validation,
• Comfortable working with technical teams and managing cross‑functional processes,
• Strong analytical mindset with high attention to detail,
• Ownership‑driven, proactive, and confident in communication.

JOB DESCRIPTION

• Own and oversee end‑to‑end data integrations, ensuring accurate and reliable data flow across analytics, attribution, and personalization tools,
• Regularly audit event tracking, parameters, and tagging structures; proactively identify inconsistencies and lead resolution with relevant teams,
• Act as the main point of ownership for data accuracy and measurement quality, continuously improving setups based on industry best practices,
• Design, build, and maintain dashboards and recurring reports that translate data into clear business insights,
• Analyze e‑commerce performance across web and mobile app, turning insights into concrete optimization actions,
• Conduct funnel analysis, behavioral segmentation, and cohort analysis, evaluating impact on conversion rate, revenue, and user experience,
• Lead on‑site and in‑app personalization strategies, from ideation to execution and measurement,
• Create and manage segment‑based personalized experiences aligned with business and customer goals,
• Drive a strong test & learn culture, managing experimentation and evaluating results,
• Work with CDP solutions, including user identity stitching and cross‑channel user understanding,
• Actively manage personalization use cases using tools such as PersonaClick or similar platforms,
• Collaborate closely with Growth, CRM, Product, Tech teams, and external agencies to ensure alignment and execution.

Clarification Text for Processing of Personal Data:

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