Digital Growth & Acquisition Lead, Business Banking

ING Türkiye; Fatih; Hybrid; TRY 400,000 - 700,000; Full time

Benefits offered by this job

Hybrid work model with remote options

Welcome and vacation leave for new-yer

Continuous development platforms

Job summary

ING Türkiye is seeking a Senior Business Banking Digital Marketing & Acquisitions Manager to accelerate digital acquisition, optimize marketing channels, and improve site performance. The role will own analytics, attribution, SEO, and paid/owned media campaigns to drive quality traffic and conversions for corporate digital products.

You will work with Marketing, Technology, and Tribes to deliver data-driven campaigns, mentor teammates, and ensure regulatory and brand governance compliance across

Qualifications

• Bachelor’s degree in a relevant field is required or preferred.
• 6+ years of experience in digital marketing teams within banks, tech-driven firms, or fintechs.
• Strong experience in performance marketing, SEO, mar-tech and conversion optimization.
• Hands-on with analytics tools, event tracking, and funnel design.
• Familiar with Adjust, Dataroid, GA4, GTM, Insider or similar tools.

Responsibilities

• Own and drive the digital acquisition, activation and engagement performance of Business Banking customers.
• Define and execute digital growth strategies aligned with objectives and targets.
• Plan, execute and optimize paid and owned media campaigns for high-quality traffic and conversions.
• Lead planning, execution and optimization of performance marketing campaigns across platforms.
• Oversee SEO and GEO via experiments to increase visibility and conversions with agency partners.
• Design and optimize onsite journeys via Insider (A/B testing, personalization).
• Use Adjust, Dataroid, GA4, GTM, and Insider to optimize acquisition and journeys.
• Own digital measurement, attribution and conversion tracking across web and mobile.
• Manage budgets and forecast ROI for maximum business impact.
• Monitor KPIs and provide actionable insights to senior management.
• Lead agency relationships and coordinate cross-functional stakeholders.

Skills

Performance marketing

SEO

Mar-tech

Conversion optimization

Analytics

Event tracking

Funnel design

Digital growth

Budget management

Forecasting

ROI optimization

Stakeholder mgmt

Agency management

Cross-functional collaboration

MS Office

English

Turkish

Education

Bachelor’s degree

Tools

Adjust

Dataroid

GA4

GTM

Insider

Job description

ING Türkiye is seeking a Senior Business Banking Digital Marketing & Acquisitions Manager to accelerate digital acquisition, optimize marketing channels, and improve site performance. The role will own analytics, attribution, SEO, and paid/owned media campaigns to drive quality traffic and conversions for corporate digital products.

You will work with Marketing, Technology, and Tribes to deliver data-driven campaigns, mentor teammates, and ensure regulatory and brand governance compliance across