Digital Growth & Product Lead

ING Türkiye; Fatih; Hybrid; TRY 550,000 - 900,000; Full time

Job summary

ING Türkiye invites an experienced, data-driven Digital Sales & Product Management Expert Lead to join the Growth & Digital Tribe. You will drive digital sales performance, shape acquisition and segment strategies, and optimize customer journeys across our digital channels.

Collaborate with Product, Brand & Communications, Analytics and Technology to deliver data-driven growth with commercial impact. The role blends commercial thinking with customer-centricity, analytical decision making, and

Qualifications

• Bachelor’s degree in a relevant field.
• Minimum 7 years of experience in banking, fintech or digital platforms.
• Fluent in written and spoken English.
• Strong communication and collaboration skills.
• Strategic thinker with ability to manage multiple projects and stakeholder expectations.

Responsibilities

• Own the end-to-end digital sales and segment growth strategy.
• Own digital product sales funnels across digital channels to optimize conversion and growth.
• Lead end-to-end digital growth initiatives from opportunity identification to implementation.
• Collaborate with Product, UX, Technology, CRM, Analytics and Marketing to improve journeys.
• Define business requirements and deliver customer-centric digital capabilities.
• Develop and improve segment value propositions for acquisition and engagement.
• Analyze customer behavior, funnel performance and campaign effectiveness.
• Design and evaluate A/B tests to improve digital conversion.
• Stay up to date with digital banking trends and technologies.

Skills

Digital Sales & Growth

Customer Journeys

Analytical mindset

Communication & Collaboration

English (Fluent)

Education

Bachelor’s degree in Business Administration, Economics, Engineering, Marketing or related field

Tools

Excel

PowerPoint

Job description

We are looking for an experienced, data-driven Digital Sales & Product Management Expert Lead to join our Growth & Digital Tribe.

In this role, you will be responsible for driving digital sales performance, shaping customer acquisition and segment strategies, and optimizing customer journeys across our digital channels. Working closely with Product, Brand & Communications, Analytics and Technology teams, you will develop data-driven growth initiatives that deliver commercial impact while enhancing customer experience.

You will play a key role in shaping our digital growth agenda by combining commercial thinking, customer-centricity, analytical decision making and performance marketing expertise.

What We’re Looking For

• Experience managing digital products, customer journeys, customer acquisition or digital sales funnels.
• Experience in customer segmentation, segment strategy and value proposition development.
• Strong understanding of digital marketing and customer growth strategies.
• Strong analytical mindset with the ability to translate data into business actions.

If you think you have the following qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering, Marketing or a related field.
• Minimum 7 years of experience in banking, fintech or digital platforms.
• Excellent communication and collaboration skills, with the ability to drive results in a fast-paced environment.
• A strategic thinker who is comfortable working across multiple projects and managing diverse stakeholder expectations.
• Fluent in both written and spoken English
• Good command of Microsoft Office applications, particularly Excel and PowerPoint.

If you think you may take charge of the following responsibilities

• Own the end-to-end digital sales and segment growth strategy, including acquisition, engagement and value creation
• Own digital product sales funnels across digital channels to optimize digital conversion, customer growth, and customer/channel quality.
• Lead end-to-end digital growth initiatives, from opportunity identification to implementation.
• Work closely with Product, UX, Technology, CRM, Analytics and Marketing teams to improve customer journeys and remove friction points.
• Define business requirements and collaborate with product teams to deliver customer-centric digital capabilities.
• Develop and continuously improve segment value propositions to support customer acquisition and engagement.
• Analyze customer behavior, funnel performance and campaign effectiveness to generate actionable insights.
• Design and evaluate A/B tests and experimentation frameworks to improve digital conversion.
• Stay up to date with digital banking trends, emerging technologies and best practices to continuously improve customer experience and business performance.

What We Offer:

At ING, we believe your work should inspire and fulfill you. That’s why we prioritize every detail to ensure you have an exceptional experience:

You First Become Your True Self, Then an INGer:

• Flexible and hybrid working models, including remote options every third week of the month and during summer.
• 14 days of welcome leave in your first year—don’t wait to pursue your dreams!

Continuous Growth and Development:

• Access to global and local learning opportunities through ING Academy, LearnUp, and certification programs with leading universities.
• Opportunities to contribute to innovative projects both locally and globally while advancing personally and professionally.
• Flexible career experiences await you through Short-Term Assignments (STA), Long-Term Assignments (LTA), Mini Career opportunities, Double Major (Çifte Kariyer), Turuncu Misafir, and Global STA/LTA programs, designed to enhance your skills and broaden your experience across different teams, departments, and international locations.
• When you step into a managerial role at ING, our exclusive RISE Leadership Program empowers you to lead with confidence. Centered around technology and people, RISE equips ING leaders with advanced skills and a strategic mindset to navigate and thrive in a dynamic environment.

A Dynamic and Supportive Work Environment:

• An informal and collaborative culture where your ideas and innovations are valued.
• Social clubs, celebrations, and events to help you balance work and fun.

We Care About You:

• Comprehensive health insurance for you and your loved ones.
• Private pension plans to help you achieve your future goals.
• On-site amenities like a gym, coffee shops, a hairdresser, and more to simplify your daily life.

At ING, we’re dedicated to helping you achieve your goals by embracing flexibility, growth, and innovation.

For more information about our Orange Culture, click here now:

https://www.youtube.com/watch?v=AHJ-yC43Tnc

If you want to do your thing and explore the life while working don’t miss this opportunity!

Candidates are expected not to share any sensitive personal data.