Growth Marketing Deputy Manager: Digital Growth & Lifecycle

MetLife; Fatih; On-site; TRY 279,000 - 390,600; Full time

Job summary

MetLife Turkey is seeking a Growth Marketing Deputy Manager to enhance digital sales for Life, Personal Accident, Health, and BES products. You will optimize acquisition initiatives, run experiments, and collaborate cross-functionally.

The ideal candidate has significant experience in growth marketing and a data-driven mindset to improve performance on digital platforms. Join us in building a more confident future for our customers.

Qualifications

• 6+ years of experience in growth marketing, digital acquisition, or performance marketing.
• Strong hands-on experience with paid media and funnel optimization.
• Solid analytical skills to turn data into clear insights.

Responsibilities

• Own and optimize digital acquisition initiatives across various platforms.
• Design and run A/B testing on landing pages and messaging.
• Analyze sales funnels and implement conversion improvements.
• Build remarketing and lifecycle journeys including emails and SMS.
• Track key growth KPIs and share insights with stakeholders.

Skills

Growth marketing

Digital acquisition

Conversion optimization

Analytics

Collaboration

Education

Bachelor’s degree in Marketing, Business, Economics, Engineering, or a related field

Job description

MetLife Turkey is seeking a Growth Marketing Deputy Manager to enhance digital sales for Life, Personal Accident, Health, and BES products. You will optimize acquisition initiatives, run experiments, and collaborate cross-functionally.

The ideal candidate has significant experience in growth marketing and a data-driven mindset to improve performance on digital platforms. Join us in building a more confident future for our customers.