Business Banking Digital Marketing & Acquitision Manager

ING Türkiye; Fatih; Hybrid; TRY 400,000 - 700,000; Full time

Benefits offered by this job

Hybrid work model with remote options

Welcome and vacation leave for new-yer

Continuous development platforms

Job summary

ING Türkiye is seeking a Senior Business Banking Digital Marketing & Acquisitions Manager to accelerate digital acquisition, optimize marketing channels, and improve site performance. The role will own analytics, attribution, SEO, and paid/owned media campaigns to drive quality traffic and conversions for corporate digital products.

You will work with Marketing, Technology, and Tribes to deliver data-driven campaigns, mentor teammates, and ensure regulatory and brand governance compliance across

Qualifications

• Bachelor’s degree in a relevant field is required or preferred.
• 6+ years of experience in digital marketing teams within banks, tech-driven firms, or fintechs.
• Strong experience in performance marketing, SEO, mar-tech and conversion optimization.
• Hands-on with analytics tools, event tracking, and funnel design.
• Familiar with Adjust, Dataroid, GA4, GTM, Insider or similar tools.

Responsibilities

• Own and drive the digital acquisition, activation and engagement performance of Business Banking customers.
• Define and execute digital growth strategies aligned with objectives and targets.
• Plan, execute and optimize paid and owned media campaigns for high-quality traffic and conversions.
• Lead planning, execution and optimization of performance marketing campaigns across platforms.
• Oversee SEO and GEO via experiments to increase visibility and conversions with agency partners.
• Design and optimize onsite journeys via Insider (A/B testing, personalization).
• Use Adjust, Dataroid, GA4, GTM, and Insider to optimize acquisition and journeys.
• Own digital measurement, attribution and conversion tracking across web and mobile.
• Manage budgets and forecast ROI for maximum business impact.
• Monitor KPIs and provide actionable insights to senior management.
• Lead agency relationships and coordinate cross-functional stakeholders.

Skills

Performance marketing

SEO

Mar-tech

Conversion optimization

Analytics

Event tracking

Funnel design

Digital growth

Budget management

Forecasting

ROI optimization

Stakeholder mgmt

Agency management

Cross-functional collaboration

MS Office

English

Turkish

Education

Bachelor’s degree

Tools

Adjust

Dataroid

GA4

GTM

Insider

Job description

If you think you are the ideal candidate for the position of “Business Banking Digital Marketing & Acquitision Manager” in our Business Banking - Saving, Investment and Daily Banking Division, knowing that you will be responsible for to increase the use of corporate digital channels, to ensure that digital products are sold using marketing channels, to optimize the search results of the website and to increase its performance. Preparing reports, conducting analyses and making optimization as a result of marketing channels;

If you think you have the following qualifications:

• Bachelor’s degree (preferably from Industrial Engineering, Economics, Business Administration)


• 6+ years of experience in digital marketing teams in banks, technology-driven companies, fintechs.


• Strong expertise in performance marketing, SEO, mar-tech and conversion optimization.


• Hands-on experience with analytics tools, event tracking and funnel design.


• Hands-on experience with Adjust, Dataroid, GA4, GTM, Insider or similar analytics and marketing technology tools.


• Strong understanding of digital measurement, attribution, event tracking and funnel analytics.


• Experience in developing and executing digital growth and acquisition strategies aligned with business objectives.


• Strong experience in budget management, forecasting and marketing ROI optimization.


• Strong quantitative, analytical, and problem-solving skills.


• Strong stakeholder management skills with the ability to collaborate across business, technology and marketing teams.


• Experience in managing agency relationships and external partners.


• Coordinates multiple initiatives simultaneously in an ever-changing environment.


• A learner mindset with willingness to try new approaches, innovate, and improve.


• Open-minded with perfect knowledge of new technologies.


• Good command of MS Office programs.


• Good command of written and verbal English and Turkish.

If you think you may take charge of the following responsibilities

• Own and drive the digital acquisition, activation and engagement performance of Business Banking customers.


• Define and execute digital growth strategies aligned with business objectives and commercial targets.


• Plan, execute, and optimize paid and owned media campaigns to generate high-quality traffic and maximize conversion across the digital funnel.


• Lead the planning, execution and optimization of performance marketing campaigns across platforms.


• Oversee SEO and GEO through experimentation and continuous improvements to increase visibility, engagement and conversion through agency partnership.


• Design and optimize onsite journeys via Insider (A/B testing, personalization).


• Leverage Adjust, Dataroid, GA4, GTM and Insider to optimize acquisition performance and customer journeys.


• Own digital measurement, attribution and conversion tracking across web and mobile channels.


• Manage digital marketing budgets and optimize investments to maximize business impact and ROI.


• Monitor key business KPIs and provide actionable insights and strategic recommendations to senior management.


• Lead agency relationships and coordinate cross-functional stakeholders to ensure successful execution of digital initiatives.


• Identify new growth opportunities through customer insights, market trends, competitive analysis and data-driven experimentation.


• Drive digital channel adoption and improve customer experience through journey optimization and personalization initiatives.


• Collaborate closely with relevant Tribes and Brand, Marketing & Communications teams to deliver data-driven, brand-aligned campaigns to achieve strong results.


• Ensure compliance with regulatory and brand governance standards.


• Support and mentor team members by fostering collaboration, innovation and continuous improvement.

What We Offer

• Flexible working: Hybrid model with remote options (including every third week of the month and summer period)


• Time for yourself: 14 days of welcome leave in your first year + additional Orange Leave days


• Continuous development: Learning platforms, certifications, and global opportunities


• Career mobility: Short- and long-term assignments, cross-functional experiences across teams, departments, and international locations

Why ING?

• Agile and collaborative culture


• Space for your ideas and innovation


• Strong focus on well-being, benefits, and work-life balance

Join us and shape your future with ING.

Discover our Orange Culture:

https://www.youtube.com/watch?v=AHJ-yC43Tnc

If you want to do your thing and explore the life while working don’t miss this opportunity!