Customer Acquisition & Business Director (Dth & Isp)

Digiturk; Fatih; On-site; TRY 550,000 - 900,000; Full time

Benefits offered by this job

Private health insurance

Life insurance

BES contributions

Birthday leave

Nursery allowance

Bayram gift card

Global talent programs

Social events

Dietitian support

TOD membership

Job summary

Digiturk, a premier Turkish digital broadcasting platform, seeks a strategic leader to drive multi-channel customer acquisition for DTH and ISP products. You will set goals, optimize CAC, and align campaigns across digital, retail, and partner channels.

With 15+ years in growth marketing and cross-functional leadership, you will steer data-driven initiatives, pricing strategies, and lifetime value optimization, collaborating with Product, Sales, Marketing, and Finance to grow Digiturk's

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or related field; MBA or Master’s is a strong advantage.
• Minimum 15 years of progressive experience in customer acquisition, growth marketing, or commercial leadership, with at least 5 years in leadership.
• Proven experience managing multi-channel acquisition strategies in telecom, pay-TV, or subscription services.
• Experience developing and executing multi-channel customer acquisition across digital, retail, partner, and direct sales channels.
• Strong understanding of telecom, pay TV, ISP, and subscription business models, including CAC, ROI, forecasting and reporting.
• Expertise in acquisition funnel design, performance marketing, and lifecycle management.
• Excellent stakeholder management with Sales, Marketing, CRM, Product, Digital, Finance and Operations teams.
• Strong leadership, communication, negotiation and problem-solving skills in a fast-paced, performance-driven environment.
• Ability to balance short-term targets with long-term customer value and sustainable growth.
• Fluent in English and Turkish; additional regional languages are an advantage.

Responsibilities

• Develop end-to-end acquisition strategies for DTH and ISP products across all sales channels.
• Define acquisition goals and KPIs across funnel stages including reach, conversion, and CAC.
• Align funnel design with product, pricing and offer road map for each segment/geography.
• Identify and evaluate new opportunities and strategic growth initiatives to expand the customer base and revenue.
• Create business cases and go-to-market strategies with Product, Sales, Marketing and Finance teams.
• Own performance across acquisition channels including digital, dealer, telesales, partner retail, and events.
• Coordinate with Sales and Retail to ensure alignment on channel strategies.
• Oversee test-and-learn programs to improve CAC, offer conversion, and lead-to-sale conversion.

Skills

Acquisition strategy

Growth marketing

Cross-functional leadership

Performance marketing

Funnel optimization

Pricing strategy

Stakeholder management

Campaign management

Forecasting

ROI analysis

Education

Bachelor's degree in Business, Marketing, Economics, or related field

MBA or Master's degree

Job description

Since 1999, when we set out as Turkey’s first digital broadcasting platform, we’ve been bringing sports and entertainment to millions, continuing to inspire along the way. Since 2016, with the global strength of beIN MEDIA GROUP, we’ve been moving forward with innovation at our core—always one step ahead.

At Digiturk, we build together and draw strength from one another. We care, we listen, and we grow together. We truly experience the power of being a team and dreaming together. We value not only our work, but also each other. We share leadership and never stop inspiring.

If you’d like to be “together” with us on this journey, your place is ready!

IDEAL PROFILE

• Bachelor's degree in Business, Marketing, Economics, or related field,
• MBA or Master's degree is a strong advantage,
• Minimum 15 years of progressive experience in customer acquisition, growth marketing, or commercial leadership, with at least 5 years of leadership experience leading cross-functional teams and driving business performance,
• Proven experience managing multi-channel acquisition strategies, ideally in telecom, pay-TV, or subscription services,
• Proven experience developing and executing multi-channel customer acquisition strategies across digital, retail, partner, and direct sales channels,
• Strong understanding of telecommunications, pay TV, ISP, and subscription business models, including customer acquisition, conversion, and retention dynamics,
• Demonstrated expertise in performance marketing, acquisition funnel optimization, and customer life cycle management,
• Strong commercial and analytical acumen with experience in acquisition cost modeling, ROI analysis, forecasting, and performance reporting,
• Experience managing integrated marketing campaigns and collaborating effectively with media, creative, and digital agencies,
• Proven ability to optimize sales channels, conversion performance, and customer acquisition efficiency through data-driven decision making,
• Strong understanding of pricing strategies, promotional campaigns, and competitive market dynamics,
• Excellent stakeholder management and cross-functional collaboration skills, with experience working closely with Sales, Marketing, CRM, Product, Digital, Finance, and Operations teams,
• Strong leadership, communication, negotiation, and problem-solving skills with the ability to lead teams in a fast-paced, performance-driven environment,
• Results-oriented mindset with the ability to balance short-term acquisition targets with long-term customer value and sustainable business growth,
• Fluent in English and Turkish, both written and spoken; additional regional language skills are an advantage.

MAIN RESPONSIBILITIES WILL INCLUDE

Acquisition Strategy & Funnel Design

• Develop end-to-end acquisition strategies for DTH and ISP products across all sales and media channels,
• Define acquisition goals and KPIs across funnel stages including reach, conversion, and CAC,
• Align funnel design with product, pricing, and offer road map for each segment and geography,
• Identify and evaluate new business opportunities, market segments, and strategic growth initiatives to expand the DTH and ISP customer base and revenue streams,
• Develop business cases and go-to-market strategies for new products, partnerships, and commercial initiatives in collaboration with Product, Sales, Marketing, and Finance teams.
• Own performance across acquisition channels including digital, dealer, telesales, partner retail, and events,
• Coordinate with Sales and Retail teams to ensure alignment on physical and partner channel strategies,
• Oversee test-and-learn programs to improve CAC, offer conversion, and lead-to-sale conversion.

Campaign Coordination & Execution

• Work with MarCom and media planning teams to define campaign objectives, target audiences, and messaging inputs,
• Translate performance insights into improved creative briefs and campaign formats,
• Ensure acquisition campaigns are integrated across ATL, digital, and on-ground activation.

Data-Driven Performance Management

• Leverage acquisition dashboards to track real-time performance and customer drop-off trends,
• Work closely with analytics teams to measure channel effectiveness and customer profitability,
• Support lifetime value-based targeting and segment prioritization for smarter acquisition.

BENEFITS WAITING FOR YOU AT DIGITURK

• Private Health Insurance that also covers your family,
• Life Insurance that values your life,
• Employer contribution to the Private Pension System (BES) to support your future,
• Birthday leave and a gift card,
• Period leave to support the well-being of our female employees,
• Nursery allowance for our working mothers,
• Bayram gift card to celebrate the holidays,
• Global talent programs that offer development opportunities in a multicultural environment,
• Social events and employee activities where we have fun and succeed together,
• Dietitian support and on-site laboratory services supporting a healthy lifestyle,
• Free TOD membership offering more than sports, including local and international films, TV series, documentaries, and live TV channels,
• Opportunity to closely experience the excitement of the media world; including attending live matches, meeting celebrities you love, and more.