Head of Customer Acquisition & Growth (DTH & ISP)

Digiturk; Fatih; On-site; TRY 550,000 - 900,000; Full time

Benefits offered by this job

Private health insurance

Life insurance

BES contributions

Birthday leave

Nursery allowance

Bayram gift card

Global talent programs

Social events

Dietitian support

TOD membership

Job summary

Digiturk, a premier Turkish digital broadcasting platform, seeks a strategic leader to drive multi-channel customer acquisition for DTH and ISP products. You will set goals, optimize CAC, and align campaigns across digital, retail, and partner channels.

With 15+ years in growth marketing and cross-functional leadership, you will steer data-driven initiatives, pricing strategies, and lifetime value optimization, collaborating with Product, Sales, Marketing, and Finance to grow Digiturk's

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or related field; MBA or Master’s is a strong advantage.
• Minimum 15 years of progressive experience in customer acquisition, growth marketing, or commercial leadership, with at least 5 years in leadership.
• Proven experience managing multi-channel acquisition strategies in telecom, pay-TV, or subscription services.
• Experience developing and executing multi-channel customer acquisition across digital, retail, partner, and direct sales channels.
• Strong understanding of telecom, pay TV, ISP, and subscription business models, including CAC, ROI, forecasting and reporting.
• Expertise in acquisition funnel design, performance marketing, and lifecycle management.
• Excellent stakeholder management with Sales, Marketing, CRM, Product, Digital, Finance and Operations teams.
• Strong leadership, communication, negotiation and problem-solving skills in a fast-paced, performance-driven environment.
• Ability to balance short-term targets with long-term customer value and sustainable growth.
• Fluent in English and Turkish; additional regional languages are an advantage.

Responsibilities

• Develop end-to-end acquisition strategies for DTH and ISP products across all sales channels.
• Define acquisition goals and KPIs across funnel stages including reach, conversion, and CAC.
• Align funnel design with product, pricing and offer road map for each segment/geography.
• Identify and evaluate new opportunities and strategic growth initiatives to expand the customer base and revenue.
• Create business cases and go-to-market strategies with Product, Sales, Marketing and Finance teams.
• Own performance across acquisition channels including digital, dealer, telesales, partner retail, and events.
• Coordinate with Sales and Retail to ensure alignment on channel strategies.
• Oversee test-and-learn programs to improve CAC, offer conversion, and lead-to-sale conversion.

Skills

Acquisition strategy

Growth marketing

Cross-functional leadership

Performance marketing

Funnel optimization

Pricing strategy

Stakeholder management

Campaign management

Forecasting

ROI analysis

Education

Bachelor's degree in Business, Marketing, Economics, or related field

MBA or Master's degree

Job description

Digiturk, a premier Turkish digital broadcasting platform, seeks a strategic leader to drive multi-channel customer acquisition for DTH and ISP products. You will set goals, optimize CAC, and align campaigns across digital, retail, and partner channels.

With 15+ years in growth marketing and cross-functional leadership, you will steer data-driven initiatives, pricing strategies, and lifetime value optimization, collaborating with Product, Sales, Marketing, and Finance to grow Digiturk's