Category Strategy Lead – Growth & Insights Europe

Mondelēz International

Fatih

Vor Ort

TRY 3.898.000 - 5.011.000

Vollzeit

Vor 6 Tagen

Sei unter den ersten Bewerbenden

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Zusammenfassung

Mondelēz International is seeking a Category Planning professional in Europe to lead the development and execution of selling programs for assigned categories. The role involves close integration with CBTs, Category Innovation, Marketing and Equity, and requires building robust category and customer plans across teams.

You will drive insights, strategy, and accountability for growth while delivering dashboards and actionable recommendations.

Qualifikationen

Experience leading category development and growth strategies.
Ability to analyze shopper and consumer metrics.
Collaborative cross-functional teamwork in a fast-paced FMCG environment.

Aufgaben

Develop and execute selling programs for the assigned category, including innovation, distribution, merchandising, and promotions.
Link Customer Business Teams (CBTs) with Category Innovation, Marketing and Equity to align strategies with customer needs.
Build category and customer plans in collaboration with Category teams, Insights and CBTs.
Act as the Category expert internally and create actionable, measurable category plans.
Provide thought leadership around promotional strategy and budget planning.
Lead delivery of category dashboards and recommend corrective actions to meet targets.
Continuously assess baseline volume opportunities and risks to optimize performance.

Kenntnisse

Category leadership

Market insights

Strategic planning

Analytical mindset

Jobbeschreibung