European Category Lead – Growth, Insights & Activation

Mondelez International; Fatih; On-site; TRY 3,902,000 - 5,017,000; Full time

Job summary

Mondelez International is seeking a senior Category professional to lead category development, insights and activation across Europe. You will build and execute selling programs, align strategies with CBTs and cross-functional teams, and act as the category expert driving data-driven plans and dashboards.

The role emphasizes collaboration with Category, Insights and CBTs to optimize performance, with flexible European location and no relocation support.

Responsibilities

• Responsible for the development and execution of selling programs related to their assigned Category's innovation, distribution, merchandising, and promotional plans
• Key linkage between the Customer Business Teams (CBTs) and the Category Innovation, Marketing and Equity teams to ensure that our strategies and tactics are aligned to the needs of our Customers
• Responsible for building category and customer plans for the assigned Category, working collaboratively with Category teams, Insights, and Customer Business Teams (CBTs)
• Be seen as the Category expert internally and create compelling, actionable & measurable category plans
• Provide thought leadership internally & externally around brand & category initiatives (promotional strategy / budget planning)
• Leading delivery of category dashboard / fundamentals and recommending corrective actions to ensure targets are met
• Ongoing assessment of critical baseline volume opportunities / risks and lead initiatives to optimize category performance

Job description

Mondelez International is seeking a senior Category professional to lead category development, insights and activation across Europe. You will build and execute selling programs, align strategies with CBTs and cross-functional teams, and act as the category expert driving data-driven plans and dashboards.

The role emphasizes collaboration with Category, Insights and CBTs to optimize performance, with flexible European location and no relocation support.