Category Growth Lead - FMCG Portfolio Strategy

La Lorraine Bakery Group NV; Fatih; Presencial; TRY 300.000 - 550.000; Jornada completa

Descripción de la vacante

La Lorraine Bakery Group NV is seeking a senior marketing professional to lead category and portfolio strategy across channels. You will shape the product mix, define pricing and profitability, and drive growth through new product development in collaboration with R&D and international marketing.

You will develop launch plans, optimize assortment, and translate strategy to field teams while managing external agencies and digital media initiatives.

Formación

• University degree in business, engineering or marketing.
• Fluency in English, written and spoken.
• Minimum 8 years of relevant FMCG experience in Product/Category Management.
• Ability to translate consumer insights into actionable strategies.

Responsabilidades

• Define and lead category and portfolio strategy across sales channels.
• Develop category architecture and product mix for value propositions.
• Shape portfolio strategy including pricing, profitability, and growth.
• Lead New Product Development with R&D and marketing teams.
• Develop and execute launch plans and go-to-market strategies.
• Monitor assortment performance and distribution metrics.
• Translate strategy to field teams and customers with compelling trade stories.
• Manage external agencies and develop media and digital strategies.
• Collaborate with Finance on pricing and profitability.
• Strengthen consumer-centricity in marketing and commercial initiatives.

Conocimientos

Category management

Product management

Strategic planning

Pricing strategy

Market analysis

Stakeholder management

Project management

Excel & PowerPoint

Educación

University degree in Business Administration / Industrial Engineering / Marketing

Herramientas

Excel

PowerPoint

Descripción del empleo

La Lorraine Bakery Group NV is seeking a senior marketing professional to lead category and portfolio strategy across channels. You will shape the product mix, define pricing and profitability, and drive growth through new product development in collaboration with R&D and international marketing.

You will develop launch plans, optimize assortment, and translate strategy to field teams while managing external agencies and digital media initiatives.