Category Growth Manager — Nutella & Chocolate

Ferrero International S.A.; Fatih; On-site; TRY 320,000 - 520,000; Full time

Job summary

Ferrero Türkiye is seeking a Trade Marketing Category Development Manager to lead category strategies for Nutella and Premium Chocolate. Based in Istanbul, you will bridge Sales and Marketing, translating shopper insights into actionable plans that drive growth across retail channels.

You will own category development, work closely with Marketing on NPD, and shape activation guidelines and planograms to maximize visibility and performance in key markets.

Qualifications

• Bachelor's degree required or equivalent.
• 5+ years in Trade Marketing, Category Management, Sales Development, or similar roles.
• Experience with market intelligence tools (Nielsen or similar) is advantageous.
• Strong analytical skills and ability to translate insights into actions.
• Excellent communication and interpersonal skills, with stakeholder management abilities.
• Proficiency in Microsoft Excel and PowerPoint; English and Turkish fluency.
• Proactive, results-oriented, and able to work in a dynamic environment.

Responsibilities

• Drive development and execution of category strategies across retail channels for Nutella and Premium Chocolate.
• Act as the category owner and primary contact for assigned categories.
• Develop and implement medium- and long-term local category strategies aligned with Ferrero guidelines, focusing on visibility and growth.
• Strengthen portfolios in established markets and define activation guidelines for new channels.
• Establish category management tools, governance, and routines to elevate local capabilities.
• Monitor market, shopper, and competitor data to identify opportunities and growth plans.
• Create category growth selling stories and translate insights into compelling arguments for commercial decisions.
• Collaborate with Marketing on NPD projects to reflect shopper insights and category dynamics in innovations.
• Define planogram and shelf optimization guidelines to maximize visibility and sales impact.
• Lead shopper KPI analysis and translate insights into actionable recommendations.

Skills

Analytical skills

Strong communication

Proactive mindset

Stakeholder management

Fluent in English and Turkish

Education

Bachelor's degree

Tools

Excel

PowerPoint

Nielsen IQ

Job description

Ferrero Türkiye is seeking a Trade Marketing Category Development Manager to lead category strategies for Nutella and Premium Chocolate. Based in Istanbul, you will bridge Sales and Marketing, translating shopper insights into actionable plans that drive growth across retail channels.

You will own category development, work closely with Marketing on NPD, and shape activation guidelines and planograms to maximize visibility and performance in key markets.