Trade Marketing Category Development Manager - Nutella & Premium Chocolate

Ferrero International S.A.; Fatih; On-site; TRY 320,000 - 520,000; Full time

Job summary

Ferrero Türkiye is seeking a Trade Marketing Category Development Manager to lead category strategies for Nutella and Premium Chocolate. Based in Istanbul, you will bridge Sales and Marketing, translating shopper insights into actionable plans that drive growth across retail channels.

You will own category development, work closely with Marketing on NPD, and shape activation guidelines and planograms to maximize visibility and performance in key markets.

Qualifications

• Bachelor's degree required or equivalent.
• 5+ years in Trade Marketing, Category Management, Sales Development, or similar roles.
• Experience with market intelligence tools (Nielsen or similar) is advantageous.
• Strong analytical skills and ability to translate insights into actions.
• Excellent communication and interpersonal skills, with stakeholder management abilities.
• Proficiency in Microsoft Excel and PowerPoint; English and Turkish fluency.
• Proactive, results-oriented, and able to work in a dynamic environment.

Responsibilities

• Drive development and execution of category strategies across retail channels for Nutella and Premium Chocolate.
• Act as the category owner and primary contact for assigned categories.
• Develop and implement medium- and long-term local category strategies aligned with Ferrero guidelines, focusing on visibility and growth.
• Strengthen portfolios in established markets and define activation guidelines for new channels.
• Establish category management tools, governance, and routines to elevate local capabilities.
• Monitor market, shopper, and competitor data to identify opportunities and growth plans.
• Create category growth selling stories and translate insights into compelling arguments for commercial decisions.
• Collaborate with Marketing on NPD projects to reflect shopper insights and category dynamics in innovations.
• Define planogram and shelf optimization guidelines to maximize visibility and sales impact.
• Lead shopper KPI analysis and translate insights into actionable recommendations.

Skills

Analytical skills

Strong communication

Proactive mindset

Stakeholder management

Fluent in English and Turkish

Education

Bachelor's degree

Tools

Excel

PowerPoint

Nielsen IQ

Job description

About the Role

We are looking for a Trade Marketing Category Development Manager to lead the development and execution of category strategies that drive sales growth across retail channels for two of Ferrero Türkiye's key categories: Nutella and Premium Chocolate. Based in Istanbul, this role reports directly to the Trade Marketing Channel & Category Development Manager. If you enjoy working at the intersection of Sales and Marketing, turning shopper insights into actionable strategies, and contributing to the growth of iconic brands, we encourage you to apply.

Main Responsibilities

• Support the strategic development of Trade Marketing initiatives by enhancing category management capabilities, facilitating innovation launches, and ensuring trade and shopper perspectives are fully integrated into business plans
• Act as the primary point of contact and category owner for the assigned categories
• Develop and execute effective medium- and long-term local category strategies aligned with Ferrero Marketing guidelines, including visibility objectives and growth initiatives, to maximize category performance
• Strengthen the performance of existing portfolios in established markets and channels while defining and implementing activation guidelines for emerging channels and growth opportunities
• Establish and optimize category management tools, processes, governance models, and meeting routines to elevate local capabilities and best practices
• Monitor and analyze market, shopper, trade, and competitor data to identify business opportunities and develop category growth plans
• Develop category growth selling stories and category vision based on shopper insights, market dynamics, and business opportunities, translating them into compelling selling arguments to support commercial decision‑making and customer engagement
• Collaborate closely with Marketing teams on New Product Development (NPD) projects, ensuring that shopper insights, category dynamics, and market trends are effectively reflected in innovation strategies
• Define and implement category placement guidelines, including planogram development and shelf optimization principles across shelves, checkout areas, and secondary display locations, to maximize visibility, shopper engagement, and sales performance
• Manage shopper KPI analysis and interpretation for assigned categories, translating insights into actionable recommendations to support category development and commercial decisions

About You

• Bachelor's degree
• Preferably 5+ years of experience in Trade Marketing, Category Management, Sales Development, or similar commercial roles
• Experience with Nielsen and other market intelligence tools is an advantage
• Strong analytical skills with the ability to transform insights into strategic actions
• Excellent communication, stakeholder management, and interpersonal skills
• Proactive, results-oriented, and capable of working effectively in a dynamic environment
• Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint
• Fluent in both English and Turkish, with strong verbal and written communication skills

What We Offer

Careers with caring built in - discover our benefits here.

About Ferrero

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet‑packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE & I at Ferrero

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.