Trade Marketing SPM Channel Manager

Ferrero International S.A.; Fatih; On-site; TRY 270,000 - 420,000; Full time

Job summary

Ferrero, based in Istanbul, is seeking a Trade Marketing SPM (Supermarkets) Channel Development Manager to drive sustainable growth through strategic channel and customer initiatives. You will partner with Sales and Marketing to implement end-to-end plans, align negotiations with insights, and push for optimal execution across the market.

The role requires 8+ years in relevant commercial roles, strong stakeholder management, and advanced Excel/PowerPoint skills, with fluency in English and

Qualifications

• Bachelor's degree required.
• 8+ years in Trade Marketing, Key Account Management, SPM or related roles.
• Experience with Nielsen and market intelligence tools is an advantage.
• Strong strategic thinking, commercial acumen, and stakeholder management.
• Excellent analytical capabilities with proactive, solution-oriented mindset.

Responsibilities

• Lead development and execution of Trade Marketing strategies across channels and customers.
• Develop action plans to achieve channel and customer objectives.
• Support Sales in customer contract negotiations with data-driven arguments.
• Contribute to end-to-end customer offer process with cross-functional alignment.
• Foster strategic partnerships and Joint Business Plans with key customers.
• Monitor channel performance and identify opportunities, risks, and improvements.
• Define KPIs and share targets with Sales for alignment and follow-up.
• Collaborate cross-functionally to maximize trade investments and initiatives.

Skills

Trade Marketing

Key Account Management

SPM

Analytical thinking

Stakeholder management

Excel

PowerPoint

Communication

Education

Bachelor's degree

Tools

NielsenIQ

Market Intelligence Tools

Excel

PowerPoint

Job description

About the Role

We are looking for a Trade Marketing SPM (Supermarkets) Channel Development Manager to drive sustainable business growth through effective channel and customer strategies within the SPM channel. This role collaborates closely with customers and cross-functional teams to identify growth opportunities, strengthen commercial performance, and ensure excellence in execution across the market. Based in Istanbul, you will report directly to the Trade Marketing Channel & Category Development Manager. If you enjoy building strong synergies between Sales and Marketing, turning insights into action, and working in a dynamic and collaborative environment,

Main Responsibilities

• Lead the development and execution of Trade Marketing strategies across the assigned channels and customers, ensuring alignment with the Company Plan, while acting as the key liaison between Sales and Marketing in the development of bottom-up business plans
• Develop effective action plans to achieve channel and customer-specific strategic objectives
• Support Sales teams in customer contract negotiations by ensuring robust, developing compelling selling argumentation based on channel and customer insights, and aligning customer opportunities with negotiation strategies
• Contribute to the end-to-end customer offer process, supporting Sales in customer plan preparation, ensuring coherence with commercial guidelines, and providing channel and customer-focused recommendations from planning and development through implementation, tracking, and follow-up
• Leverage deep customer understanding to foster strategic partnerships and support the development of Joint Business Plans (JBPs), delivering tailored solutions aligned with customer strategies and market positioning
• Continuously monitor channel and customer performance through sell-in, sell-out, and market analysis, proactively identifying opportunities, risks, and areas for improvement
• Analyze category and customer performance to uncover growth potential and define relevant KPIs to measure and track business opportunities
• Define, and share key business targets for assigned customers and channels with Sales teams, ensuring alignment, timely follow-up, and achievement of objectives.
• Partner with cross-functional teams to enhance execution excellence and maximize the effectiveness of trade investments and commercial initiatives

About You

• Bachelor's degree
• Preferably 8+ years of experience in Trade Marketing, Key Account Management, SPM, or other relevant commercial roles
• Experience with Nielsen and market intelligence tools is an advantage
• Strong strategic thinking, commercial acumen, and stakeholder management skills
• Excellent analytical capabilities with a proactive and solution-oriented mindset
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and influence key stakeholders
• Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint
• Fluent in both English and Turkish, with excellent written and verbal communication skills

What We Offer

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About Ferrero

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.Find out more here.