Brand Strategy Lead, Doritos Deploy (Istanbul)

PepsiCo Inc.; Fatih; Presencial; TRY 600.000 - 900.000; Jornada completa

Descripción de la vacante

PepsiCo is seeking a Senior Brand Manager - Deploy (Doritos) based in İstanbul to lead strategy, performance, and innovation for iconic brands in Türkiye. You will own the Deploy roadmap, steer category analysis, and drive cross-functional execution from concept to market.

The role requires 6–8+ years in FMCG/CPG marketing, strong leadership, and fluency in Turkish and English. You will manage AOP budgets, key partnerships, and NPD go-to-market initiatives with a focus on sustainable growth.

Formación

• University degree in Marketing, Business or related field; postgraduate qualification is an advantage.
• 6-8+ years of progressive FMCG/CPG marketing experience with large-scale brand ownership.
• Ability to translate insights into strategic brand and commercial actions.
• Experience leading integrated campaigns across media, digital, PR and shopper activation.
• Strong commercial and financial acumen including AOP, ROI evaluation, and channel economics.
• Proven ability to influence senior stakeholders and manage partnerships.

Responsabilidades

• Own the Doritos Deploy strategy and create annual and multi-year growth roadmaps.
• Diagnose category, competitor, consumer and brand performance; identify risks and opportunities.
• Set channel and customer priorities; embed brand priorities in JBP and field scorecards.
• Lead 360-degree deployment of partnerships across communications, media, digital, PR and packaging.
• Drive integrated campaigns from brief to media-to-shelf execution with high creative quality.
• Lead AOP, activation calendar and brand governance forums; synthesize data into exec narratives.
• Co-lead budget allocation across platforms and optimize spend for ROI.
• Manage go-to-market of NPDs, LTOs and packaging with risk management.
• Deliver annual brand KPIs including volume, revenue, market share and equity.

Conocimientos

Strategic brand management

Leadership

Cross-functional collaboration

Campaign management

Financial acumen (AOP, P&L)

Turkish and English communication

Educación

University degree in Marketing/Business

Descripción del empleo

PepsiCo is seeking a Senior Brand Manager - Deploy (Doritos) based in İstanbul to lead strategy, performance, and innovation for iconic brands in Türkiye. You will own the Deploy roadmap, steer category analysis, and drive cross-functional execution from concept to market.

The role requires 6–8+ years in FMCG/CPG marketing, strong leadership, and fluency in Turkish and English. You will manage AOP budgets, key partnerships, and NPD go-to-market initiatives with a focus on sustainable growth.