Marketing Senior Manager (Carbonated Soft Drinks)

PepsiCo; Kâğıthane; On-site; TRY 1,200,000 - 1,800,000; Full time

Job summary

PepsiCo Inc. in Istanbul is seeking a Marketing Senior Manager (Carbonated Soft Drinks) to lead the design and execution of key CSD marketing plans in Turkey and support brand strategy development. You will drive activation, budget oversight, and cross-functional collaboration with IB and BU teams.

The role requires strong leadership, planning, and communications skills, with fluency in Turkish and English to engage stakeholders and agencies globally.

Qualifications

• 12–15 years of experience in marketing, brand management and/or marketing strategy.
• Proven track record in developing and executing impactful brand engagement programs.
• Strong strategic and creative thinking with experience in integrated marketing communications, digital marketing, PR and activation.
• Strong commercial understanding including innovation and commercialization.
• Excellent project, stakeholder and agency management skills.
• Strong leadership and communication skills.
• Fluent in Turkish and English.

Responsibilities

• Set global agenda for Turkey BU with IB partners on sugar reduction priorities.
• Deliver brand programs aligned with TR strategic plan and annual operating plan.
• Improve effectiveness of CSD brand activation plans and rollouts.
• Manage brand playbooks, standards and compliance.
• Partner with BUs on activation plan development.
• Approve local cola brand activation and marketing promotions.
• Co-own and manage Category A&M budget with IB team.
• Ensure artwork compliance across programs.
• Present marketing plans in meetings to align organization.
• Collaborate with agency partners for adaptation and deployment.

Skills

Brand management

Marketing strategy

Integrated marketing

Digital marketing

PR

Consumer activation

Budget management

Leadership

Stakeholder management

Turkish language

English language

Job description

Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a Marketing Senior Manager (Carbonated Soft Drinks) based in İstanbul and who will be responsible for leading the design and execution of key Carbonated Soft Drinks marketing plans across Turkey Business Unit and support the brand strategy development.

Responsibilities

• Helps set the global agenda for Turkey Business Unit (BU), partnering with International Beverages (IB) to align no sugar priorities, brand strategies and campaign development.
• Ensures delivery of key brand programs fit for TR Strategic Plan and Annual Operating Plan objectives. Works with the CMO to help influence, deploy and adapt global-led programs; leads development of TR initiatives; and supports and challenges BU initiatives.
• Drives increased effectiveness and efficiency of key brand activation plans for the Carbonated Soft Drinks (CSD) portfolio, including creation and roll out of media and campaign toolkits.
• Manages implementation of all brand playbooks, standards and monitors compliance (brand stewardship).
• Partners with BUs and Commercialization on developing winning activation plan.
• Works closely with and approves BU work on local cola brand activation and marketing promotions.
• Working with the IB team, collectively owns and manages the Category A&M budget, with a strong attention.
• Responsible for artwork compliance across specific programs.
• Presents marketing plans through key annual/monthly meetings and other internal forums, generating alignment and excitement of the organization beyond marketers.
• Works with wide set of agency partners to adaptation, creation and deployment of initiatives.

Qualifications

• 12–15 years of experience in marketing, brand management and/or marketing strategy.
• Proven track record in developing and executing impactful brand engagement programs that drive sustainable in-market results and long-term brand equity.
• Strong strategic and creative thinking, with solid experience in integrated marketing communications, digital marketing, PR and consumer activation.
• Strong commercial understanding, including experience in innovation, commercialization and translating consumer insights into growth-driving strategies.
• Excellent project, stakeholder and agency management skills, with the ability to lead complex, cross-functional and cross-market initiatives.
• Strong leadership, influencing and communication skills, with the ability to inspire teams, align senior stakeholders and drive results in a fast-paced environment.
• Fluent in Turkish and English.