Senior Brand Manager - Deploy (Doritos)

PepsiCo Inc.; Fatih; Presencial; TRY 1.000.000 - 1.500.000; Jornada completa

Descripción de la vacante

PepsiCo Inc. in Istanbul is seeking a Senior Brand Manager - Deploy (Doritos) to lead the strategy, performance, and innovation for iconic brands in Türkiye.

You will own the Deploy agenda across audiences, channels, and partnerships, translating brand vision into growth. The role requires strong leadership of integrated campaigns, financial acumen, and fluent Turkish and English, with 6-8+ years in FMCG marketing.

Formación

• University degree in Marketing, Business Administration, Engineering or related discipline
• Postgraduate qualification is an advantage
• Proven ability to translate insights into brand strategy and commercial action
• Experience leading integrated campaigns across media, digital, PR and shopper activation

Responsabilidades

• Own the Doritos Deploy strategy and convert brand vision into a prioritized growth roadmap across audiences, channels and investments.
• Lead diagnosis of category, competitor, consumer and brand performance; identify market-share risks and growth opportunities.
• Set commercial priorities with Sales and Trade Marketing and embed brand priorities in plans and scorecards.
• Own end-to-end deployment of partnerships and rights-based assets with alignment across global and local teams.
• Lead integrated campaigns and platform deployment from brief to media-to-shelf execution with strong creative and reach.
• Synthesize data into executive narratives, recommendations and actions for AOP and budgets.
• Co-lead budget planning and allocate resources across platforms to maximize ROI.
• Lead local commercialization and go-to-market of NPDs, LTOs and packaging initiatives.
• Deliver annual brand and business outcomes including volume, revenue, profitability and market share

Conocimientos

Brand strategy development

Integrated campaigns leadership

Stakeholder management

Financial acumen

Partnerships & sponsorships

Turkish & English fluency

Cross-functional collaboration

Educación

University degree in Marketing, Business Administration, Engineering or related discipline

Postgraduate qualification (advantage)

Descripción del empleo

PepsiCo Inc. in Istanbul is seeking a Senior Brand Manager - Deploy (Doritos) to lead the strategy, performance, and innovation for iconic brands in Türkiye.

You will own the Deploy agenda across audiences, channels, and partnerships, translating brand vision into growth. The role requires strong leadership of integrated campaigns, financial acumen, and fluent Turkish and English, with 6-8+ years in FMCG marketing.