Brand Manager, Carbonated Soft Drinks – Istanbul

PepsiCo Inc.; Turquie; Sur place; TRY 600 000 - 800 000; Plein temps

Résumé du poste

PepsiCo Inc. is seeking a CSD Brand Manager based in Istanbul to support strategy development for the CSD category (Pepsi, Yedigün, Fruko & 7Up) in Türkiye and to independently lead key brand initiatives from planning through execution.

The role translates consumer and market insights into actionable brand plans, delivering integrated campaigns and managing activation projects in collaboration with cross-functional, regional and global teams to drive sustainable growth in Türkiye.

Qualifications

• 5-7 years of experience in Brand Management, Marketing or related commercial role in FMCG.
• Strong understanding of brand strategy, consumer and shopper insights, communication development, media and digital marketing.
• Experience managing integrated marketing campaigns and cross-functional projects from planning through execution.
• Strong analytical skills with ability to translate data into insights and actionable recommendations.
• Good commercial and financial acumen, including budget management and investment tracking.
• Strong stakeholder management, collaboration and influencing in a complex matrix organization.
• Clear and persuasive communication and presentation skills.
• Fluent in Turkish and English.

Responsabilités

• Take ownership of an assigned brand platform, shaping its annual agenda and leading key initiatives across relevant consumer occasions and touchpoints, aligning with the overall brand strategy.
• Lead assigned communication and activation projects from briefing through execution with creative, media, digital and activation agencies.
• Develop and execute integrated marketing initiatives across ATL, BTL, digital, social, retail and experiential touchpoints.
• Analyze brand, category, consumer, shopper and competitor performance to identify growth opportunities and provide actionable recommendations.
• Support delivery of revenue, volume, market share and brand equity priorities through disciplined brand planning and execution.
• Track brand health, campaign performance and business KPIs, translating results into insights and corrective actions.
• Collaborate with Sales, Insights, R&D, Finance, Supply Chain, Commercialization and Trade Marketing to ensure cross-functional alignment and flawless execution; coordinate with regional/global teams for Türkiye market.
• Manage assigned marketing budgets and monitor spending to optimize ROI.

Connaissances

Brand management

Marketing campaigns

Cross-functional collaboration

Analytical skills

Budget management

Stakeholder management

Communication

Turkish language

English language

Formation

Bachelor's degree in Marketing/Business/Economics

Description du poste

PepsiCo Inc. is seeking a CSD Brand Manager based in Istanbul to support strategy development for the CSD category (Pepsi, Yedigün, Fruko & 7Up) in Türkiye and to independently lead key brand initiatives from planning through execution.

The role translates consumer and market insights into actionable brand plans, delivering integrated campaigns and managing activation projects in collaboration with cross-functional, regional and global teams to drive sustainable growth in Türkiye.