Lead Brand Manager, Carbonated Soft Drinks – Istanbul

PepsiCo Inc.; Fatih; On-site; TRY 600,000 - 800,000; Full time

Job summary

PepsiCo İstanbul seeks a CSD Brand Manager to lead the strategy for Pepsi, Yedigün, Fruko & 7Up in Türkiye, and independently drive key brand initiatives from planning through execution. You will translate consumer and market insights into action, manage cross-functional projects with regional and global teams, and oversee budget and ROI to fuel sustainable growth.

The role requires 5–7 years in brand management within FMCG, strong analytical skills, and fluency in Turkish and English, with

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics or related field.
• 5–7 years in Brand Management or marketing in FMCG.
• Strong brand strategy and consumer insights experience.
• Experience leading integrated campaigns and cross-functional projects.
• Strong analytical skills and finance acumen.
• Excellent stakeholder management and communication.
• Fluent in Turkish and English.

Responsibilities

• Own assigned brand platform and annual agenda, aligning with strategy.
• Lead communication and activation projects with agencies.
• Develop integrated marketing initiatives across ATL, BTL, digital.
• Analyze brand, category, consumer, shopper and competitor performance.
• Support revenue, volume, market share, and brand equity priorities via disciplined planning and execution; identify risks and opportunities and propose solutions.
• Track brand health, campaign performance and KPIs, translating results into insights and recommendations.
• Collaborate with Sales, Insights, R&D, Finance, Supply Chain, Commercialization and Trade Marketing for alignment; work with regional/global teams to adapt strategies and assets for Türkiye.
• Manage assigned marketing budgets, monitor spending and ROI tracking.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Analytics

Budget management

Stakeholder management

Communication skills

Education

Bachelor’s degree in Marketing, Business Administration, Economics or related field

Job description

PepsiCo İstanbul seeks a CSD Brand Manager to lead the strategy for Pepsi, Yedigün, Fruko & 7Up in Türkiye, and independently drive key brand initiatives from planning through execution. You will translate consumer and market insights into action, manage cross-functional projects with regional and global teams, and oversee budget and ROI to fuel sustainable growth.

The role requires 5–7 years in brand management within FMCG, strong analytical skills, and fluency in Turkish and English, with