Brand Manager — Carbonated Beverages (Turkey)

PepsiCo Inc.; Beşiktaş; On-site; TRY 350,000 - 550,000; Full time

Job summary

PepsiCo Inc. in İstanbul is seeking a CSD Brand Manager to lead the strategy development for the CSD category in Türkiye and independently drive key brand initiatives from planning through execution.

You will translate consumer and shopper insights into actionable brand plans, deliver integrated marketing campaigns across ATL/BTL/digital, manage budgets, and collaborate with cross-functional teams to ensure strong execution in a complex, matrix organization.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics or related field.
• 5-7 years of Brand Management/Marketing experience in FMCG.
• Strong understanding of brand strategy and consumer insights.
• Experience leading integrated campaigns from planning to execution.
• Analytical skills to translate data into insights.
• Fluent in Turkish and English.

Responsibilities

• Take ownership of brand platform and lead annual agenda aligned with brand strategy.
• Lead communication and activation projects with agencies.
• Develop and execute integrated marketing initiatives across ATL, BTL, digital, social, retail and experiential.
• Analyze performance to identify growth opportunities and provide actionable recommendations.
• Support revenue, volume, market share and brand equity priorities through disciplined planning.
• Track brand health, campaign performance and KPIs with insights and corrective actions.
• Collaborate with Sales, Insights, R&D, Finance, Supply Chain and Trade Marketing to ensure cross-functional alignment.

Skills

Brand management

Marketing campaigns

Cross-functional teamwork

Analytics

Stakeholder management

Budget management

Turkish language

English language

Education

Bachelor’s degree

Job description

PepsiCo Inc. in İstanbul is seeking a CSD Brand Manager to lead the strategy development for the CSD category in Türkiye and independently drive key brand initiatives from planning through execution.

You will translate consumer and shopper insights into actionable brand plans, deliver integrated marketing campaigns across ATL/BTL/digital, manage budgets, and collaborate with cross-functional teams to ensure strong execution in a complex, matrix organization.