Lead Brand Manager, Carbonated Soft Drinks — Istanbul

PepsiCo Inc.; Kâğıthane; On-site; TRY 450,000 - 900,000; Full time

Job summary

PepsiCo Inc. in İstanbul is seeking a CSD Brand Manager to lead the Türkiye strategy for Pepsi, Yedigün, Fruko & 7Up and independently drive key brand initiatives from planning through execution.

This role translates consumer and shopper insights into actionable brand plans, delivering impactful marketing campaigns and managing assigned innovation projects in close collaboration with regional and global teams. Fluent Turkish and English required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics or a related field.
• 5–7 years in Brand Management/Marketing roles in FMCG preferred.
• Strong understanding of brand strategy, consumer insights, and integrated campaigns.

Responsibilities

• Own an assigned brand platform and shape its annual agenda.
• Lead communication and activation projects with agencies and cross-functional teams.
• Develop and execute integrated marketing initiatives across ATL, BTL, digital and retail touchpoints.
• Analyze brand performance to identify growth opportunities and provide actionable recommendations.
• Support revenue, volume, market share, and brand equity priorities through disciplined planning.
• Track brand health and campaign KPIs and translate results into insights and actions.
• Collaborate with Sales, Insights, R&D, Finance, Supply Chain and Trade Marketing for flawless execution.

Skills

Brand management

Marketing

Consumer insights

Communication skills

Digital marketing

Budget management

Stakeholder management

Analytical skills

Cross-functional collaboration

Presentation skills

Turkish & English

Education

Bachelor's degree

Job description

PepsiCo Inc. in İstanbul is seeking a CSD Brand Manager to lead the Türkiye strategy for Pepsi, Yedigün, Fruko & 7Up and independently drive key brand initiatives from planning through execution.

This role translates consumer and shopper insights into actionable brand plans, delivering impactful marketing campaigns and managing assigned innovation projects in close collaboration with regional and global teams. Fluent Turkish and English required.