Brand Strategy Lead

Tat Gıda; Fatih; On-site; TRY 300,000 - 550,000; Full time

Job summary

Tat Gıda in Turkey is seeking a Brand Executive to lead brand planning and campaigns that align with our objectives and growth strategy. You will drive integrated marketing initiatives across traditional and digital channels, collaborating with agencies and internal teams.

The role requires 5+ years in marketing, preferably FMCG, a strong analytical mindset, English proficiency, and solid communication and project-management skills. Nielsen/Ipsos data experience is a plus.

Qualifications

• Minimum 5 years of experience in marketing.
• Preferably FMCG sector experience.
• Experience with Nielsen / Ipsos data analysis is a plus.
• Excellent command of English.
• Strong communication, project management and teamwork skills.

Responsibilities

• Develop and execute annual brand plans aligned with company objectives.
• Lead integrated marketing campaigns across ATL, BTL and digital channels.
• Monitor brand performance, category trends and competitive landscape.
• Manage innovation pipeline including new product launches and renovations.
• Collaborate with agencies and cross-functional teams to deliver campaigns.
• Plan and manage marketing budget and track campaign performance.
• Strengthen digital presence through social media and e-commerce initiatives.

Skills

Marketing strategy

Analytical mindset

Project management

Teamwork

English proficiency

Tools

Nielsen data analysis

Ipsos data analysis

Job description

Tat Gıda in Turkey is seeking a Brand Executive to lead brand planning and campaigns that align with our objectives and growth strategy. You will drive integrated marketing initiatives across traditional and digital channels, collaborating with agencies and internal teams.

The role requires 5+ years in marketing, preferably FMCG, a strong analytical mindset, English proficiency, and solid communication and project-management skills. Nielsen/Ipsos data experience is a plus.