Marketing Senior Manager (Carbonated Soft Drinks)

PepsiCo Inc.; Fatih; On-site; TRY 900,000 - 1,300,000; Full time

Job summary

PepsiCo Inc. in Istanbul seeks a Marketing Senior Manager (Carbonated Soft Drinks) to lead design and execution of key marketing plans across Turkey Business Unit and support the brand strategy development.

The role collaborates with International Beverages to align sugar-free priorities and drives activation plans with agencies and cross-functional teams. Responsibilities include managing brand playbooks, budget oversight with IB, and presenting plans in internal forums to energize stakeholders

Qualifications

• 12–15 years of experience in marketing, brand management and/or marketing strategy.

Responsibilities

• Helps set global agenda for Turkey BU with International Beverages to align sugar-free priorities, brand strategies and campaigns.
• Delivers brand programs aligned to TR Strategic Plan and Annual Operating Plan; supports BU initiatives.
• Drives effectiveness of brand activation plans for Carbonated Soft Drinks portfolio; creates and rolls out media toolkits.
• Manages implementation of brand playbooks and monitors compliance.
• Collaborates with BUs and Commercialization on activation plans; approves BU work on local cola brand activations and promotions.
• Manages Category A&M budget with IB team and ensures artwork compliance.
• Presents marketing plans at key meetings to generate alignment and excitement beyond marketing.

Skills

Marketing

Brand management

Marketing strategy

Job description

Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day.At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a Marketing Senior Manager (Carbonated Soft Drinks) based in İstanbul and who will be responsible for leading the design and execution of key Carbonated Soft Drinks marketing plans across Turkey Business Unit and support the brand strategy development.

Responsibilities

• Helps set the global agenda for Turkey Business Unit (BU), partnering with International Beverages (IB) to align no sugar priorities, brand strategies and campaign development.
• Ensures delivery of key brand programs fit for TR Strategic Plan and Annual Operating Plan objectives. Works with the CMO to help influence, deploy and adapt global-led programs; leads development of TR initiatives; and supports and challenges BU initiatives.
• Drives increased effectiveness and efficiency of key brand activation plans for the Carbonated Soft Drinks (CSD). portfolio, including creation and roll out of media and campaign toolkits.
• Manages implementation of all brand playbooks, standards and monitors compliance (brand stewardship).
• Partners with BUs and Commercialization on developing winning activation plan.
• Works closely with and approves BU work on local cola brand activation and marketing promotions.
• Working with the IB team, collectively owns and manages the Category A&M budget, with a strong attention.
• Responsible for artwork compliance across specific programs.
• Presents marketing plans through key annual/monthly meetings and other internal forums, generating alignment and excitement of the organization beyond marketers.
• Works with wide set of agency partners to adaptation, creation and deployment of initiatives.

Qualifications

• 12–15 years of experience in marketing, brand management and/or marketing strategy.
• Proven track record in developing and executing impactful brand engagement programs that drive sustainable in-market results and long-term brand equity.
• Strong strategic and creative thinking, with solid experience in integrated marketing communications, digital marketing, PR and consumer activation.
• Strong commercial understanding, including experience in innovation, commercialization and translating consumer insights into growth-driving strategies.
• Excellent project, stakeholder and agency management skills, with the ability to lead complex, cross-functional and cross-market initiatives.
• Strong leadership, influencing and communication skills, with the ability to inspire teams, align senior stakeholders and drive results in a fast-paced environment.
• Fluent in Turkish and English.