Brand Executive

Tat Gıda; Fatih; On-site; TRY 300,000 - 550,000; Full time

Job summary

Tat Gıda in Turkey is seeking a Brand Executive to lead brand planning and campaigns that align with our objectives and growth strategy. You will drive integrated marketing initiatives across traditional and digital channels, collaborating with agencies and internal teams.

The role requires 5+ years in marketing, preferably FMCG, a strong analytical mindset, English proficiency, and solid communication and project-management skills. Nielsen/Ipsos data experience is a plus.

Qualifications

• Minimum 5 years of experience in marketing.
• Preferably FMCG sector experience.
• Experience with Nielsen / Ipsos data analysis is a plus.
• Excellent command of English.
• Strong communication, project management and teamwork skills.

Responsibilities

• Develop and execute annual brand plans aligned with company objectives.
• Lead integrated marketing campaigns across ATL, BTL and digital channels.
• Monitor brand performance, category trends and competitive landscape.
• Manage innovation pipeline including new product launches and renovations.
• Collaborate with agencies and cross-functional teams to deliver campaigns.
• Plan and manage marketing budget and track campaign performance.
• Strengthen digital presence through social media and e-commerce initiatives.

Skills

Marketing strategy

Analytical mindset

Project management

Teamwork

English proficiency

Tools

Nielsen data analysis

Ipsos data analysis

Job description

Since 1967, Tat Gıda has been bringing the deep-rooted flavors of Turkish cuisine to dining tables and continues to grow not only through its production processes but also through its human resources. For 58 years, we have maintained our leadership in the sector and provide high-quality and delicious products to more people every day. We are excited to meet the future Tat members who adopt our innovative company culture, share our values, and are ready to contribute with their continuously developed and innovative perspectives in line with our mission: “We exist to lead the transformation that will make good and healthy food accessible to everyone.”

We are looking for a team member for the Brand Executive position within Tat Gıda.

What are we looking for in our team member?

• Minimum 5 years of experience in marketing, preferably in FMCG
• Strong analytical mindset and strategic thinking skills
• Experience with Nielsen / Ipsos data analysis is a plus
• Excellent command of English
• Strong communication, project management and teamwork skills

What to expect in this role?

• Develop and execute annual brand plans aligned with company objectives
• Lead integrated marketing campaigns across ATL, BTL and digital channels
• Monitor brand performance, category trends and competitive landscape
• Manage innovation pipeline including new product launches and renovations
• Collaborate with agencies and cross-functional teams to deliver impactful campaigns
• Plan and manage marketing budget and track campaign performance
• Strengthen digital presence through social media and e-commerce initiatives