FMCG Brand Manager: Strategy, Launches & Growth

Beyaz Kağıt; Fatih; Presencial; TRY 600.000 - 900.000; Jornada completa

Descripción de la vacante

Beyaz Kağıt, a leading Turkish FMCG company, seeks an experienced Brand Manager to shape the company’s marketing strategy and product plans. You will oversee development, launches, and coordination with R&D, sales, and trade marketing to drive growth.

Ideal candidates have 4–6 years in brand management in FMCG, a university degree (Bachelor/Master), strong leadership, market analysis capabilities, and English fluency. Travel willingness and MS Office proficiency are required.

Formación

• Bachelor’s / Master’s degree from a reputable university
• 4-6 years of full-time brand management & marketing experience in FMCG
• Experienced in analyzing and drawing conclusions from market & consumer research reports
• Be a dynamic & good team player with ambition to drive results
• Strong leadership, presentation and communication skills
• Fluency in English; other languages are a plus
• Proficiency in MS Office applications
• Willingness to travel
• 3-5 years of work experience with long-term internship in FMCG marketing

Responsabilidades

• Contributes to the development of short and long term business strategy and marketing plans for the company
• Takes an active role in creating and implementing brand and product management strategies
• Manages all development processes of marketing mix including new product development and launches with new packaging, collaborating with R&D
• Manages ATL and BTL marketing initiatives
• Develops new product and brand ideas with the team
• Coordinates launches/relaunches and agency/supplier relations
• Tracks and analyzes brand/product performance and market trends
• Monitors market dynamics, sales volumes, market share, and competitive activity
• Prepares and executes marketing plans in collaboration with sales and trade marketing teams

Conocimientos

Brand management

Marketing experience

Market research analysis

Leadership

Communication

English fluency

Analytical thinking

Team player

Travel willingness

Problem solving

Team collaboration

Educación

Bachelor/Master degree

Herramientas

MS Office

Descripción del empleo

Beyaz Kağıt, a leading Turkish FMCG company, seeks an experienced Brand Manager to shape the company’s marketing strategy and product plans. You will oversee development, launches, and coordination with R&D, sales, and trade marketing to drive growth.

Ideal candidates have 4–6 years in brand management in FMCG, a university degree (Bachelor/Master), strong leadership, market analysis capabilities, and English fluency. Travel willingness and MS Office proficiency are required.