Brand Manager - Foods (Maternity Cover / 12-month Fixed-Term)

PepsiCo Inc.; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

PepsiCo Inc. is hiring a Senior Brand Manager - Foods for a 12‑month maternity cover in Istanbul. You will lead the strategy, performance, and innovation for iconic Turkish brands, ensuring continuity and accelerated growth across cross‑functional teams.

The role requires strong consumer insights, financial acumen, and a proven track record in delivering measurable business results within FMCG. Fluency in Turkish and English is essential, with ability to navigate a complex matrix environment.

Qualifications

• Bachelor's degree in marketing or related field.
• 6–8 years of brand marketing experience in FMCG.
• Fluent in Turkish and English; strong communication skills.
• Strong strategic, analytical, and project management capabilities.

Responsibilities

• Own end‑to‑end brand agenda during the maternity cover period.
• Lead local brand strategies and annual plans aligned with global direction.
• Deliver integrated communication and activation plans.
• Lead innovation and portfolio agenda from ideation to post‑launch tracking.

Skills

Brand marketing

Strategic thinking

Analytical problem solving

Project management

Stakeholder management

Cross-functional collaboration

Turkish and English fluency

Education

Bachelor's degree

Job description

Описание:

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a Senior Brand Manager - Foods as maternity cover for 12 months based in İstanbul to lead the strategy, performance, and innovation agenda of iconic brands in Türkiye. During this fixed-term maternity cover assignment, the role will ensure strong business continuity while accelerating brand growth, strengthening consumer relevance and delivering the annual plans in close partnership with cross‑functional, sector and global teams.

Задачи:

Own the end‑to‑end brand agenda during the maternity cover period, ensuring seamless continuity of key priorities, projects and stakeholder relationships. Lead local brand strategies and annual plans in line with portfolio priorities and global direction, translating consumer, shopper and cultural insights into growth opportunities. Deliver integrated communication and activation plans. Lead the innovation and portfolio agenda from opportunity identification through launch, including proposition, product, pack, business case and post‑launch tracking. Partner with cross‑functional, sector, global teams to deliver plans. Monitor brand, category, channel and competitor performance; identify risks and opportunities early; and translate analysis into clear actions and leadership recommendations.

Требования:

Bachelor's degree Minimum 6-8 years of brand marketing experience, preferably within FMCG, food or beverages. Proven experience in developing and executing brand strategies and innovation projects that deliver measurable business results. Strong understanding of consumer and shopper insights, brand positioning Strong commercial and financial acumen, with experience in performance analysis, business cases, budgets and investment management. Excellent strategic thinking, creativity, analytical problem‑solving and project management capabilities. Ability to prioritize effectively, lead through ambiguity and maintain momentum across multiple workstreams during a fixed‑term cover assignment. Strong stakeholder management, influencing and collaboration skills in a complex, matrix and multicultural environment. Proactive, hands‑on and opportunity‑oriented mindset, with high ownership and strong execution discipline. Fluent in Turkish and English.