Brand Manager: Growth & AI-Driven FMCG Leader

Sütaş Group; Fatih; On-site; TRY 350,000 - 550,000; Full time

Job summary

Sütaş Group is seeking a Brand Manager to lead the brand strategy and annual marketing plans in Istanbul. You will manage budgets, guide cross-functional teams, and drive growth in a dynamic FMCG environment.

Successful candidates will have 4–7 years in brand management, strong analytics, fluency in English, and a readiness to leverage AI in marketing. The role offers regional opportunities and collaboration across functions in the From Farm to Table network.

Qualifications

• Bachelor's degree from a reputable university.
• 4-7 years of experience in brand management, preferably in FMCG.
• Proven experience in end-to-end marketing processes (strategy, planning, execution).
• Strong analytical thinking and ability to translate insights into business actions.
• Experience in budget management and cross-functional project management.
• Familiarity with AI tools and openness to leveraging AI in marketing processes.
• Fluency in English (both written and spoken).
• Based in Istanbul (preferably on the Anatolian side).

Responsibilities

• Define brand strategy and set annual targets to drive sustainable growth.
• Develop and execute annual marketing plans in line with strategy.
• Manage the A&P budget and monitor the effectiveness and ROI of marketing investments.
• Lead integrated consumer communication and promotion campaigns in collaboration with agencies.
• Analyze market trends, competition, and consumer insights to identify growth opportunities.
• Lead product development and innovation/renovation projects in cross-functional collaboration.
• Work closely with trade marketing teams to drive category and brand growth.
• Monitor brand performance, prepare regular reports, and drive action plans to deliver business targets.

Skills

Brand management

Marketing strategy

Budget management

Cross-functional PM

AI in marketing

English fluency

MS Office

Nielsen Discover

Education

Bachelor's degree

Tools

Nielsen Discover

Ipsos Household Panel

Job description

Sütaş Group is seeking a Brand Manager to lead the brand strategy and annual marketing plans in Istanbul. You will manage budgets, guide cross-functional teams, and drive growth in a dynamic FMCG environment.

Successful candidates will have 4–7 years in brand management, strong analytics, fluency in English, and a readiness to leverage AI in marketing. The role offers regional opportunities and collaboration across functions in the From Farm to Table network.