Brand Strategy & Engagement Lead — AI-Driven Growth

Philip Morris International; Fatih; On-site; TRY 700,000 - 1,100,000; Full time

Job summary

Philip Morris International seeks a Brand Strategy and Engagement Manager to join the Marketing team in Türkiye. You will lead brand strategy, consumer-centric initiatives, and marketing programs that accelerate transformation and maximize category performance.

You will translate consumer insights into communication plans, define campaigns, and drive creative excellence while leveraging AI technologies to advance understanding and engagement across digital, CRM and trade channels.

Qualifications

• 7+ years of experience in Brand Management, Strategic Marketing, or related fields.
• Brand management experience in multinational organizations preferred.
• Proven success building brands through consumer insights, positioning, and integrated campaigns.
• Experience leading integrated campaigns across digital, CRM, content, retail, and experiential channels.
• Strong creativity and storytelling skills to inspire breakthrough consumer experiences.
• Interest in AI-powered marketing, content development, consumer insights, or personalization tools.
• Strong project leadership and influencing skills in cross-functional environments.
• Excellent English communication skills, both written and verbal.

Responsibilities

• Lead the long-term brand growth agenda including positioning, equity development, and communication strategy.
• Translate consumer insights and market dynamics into effective communication plans.
• Define campaign strategies and KPIs to strengthen awareness, engagement, and advocacy.
• Champion creative excellence with distinctive, culturally relevant content.
• Leverage AI and emerging marketing technologies to improve understanding and engagement.
• Develop integrated platforms, campaigns, content strategies, and marketing assets.
• Adapt global and regional assets across consumer and trade touchpoints.
• Monitor trends, competition, and campaign performance to identify optimizations.
• Collaborate with Commercial, Portfolio, CRM, Digital, Trade Activation, Legal, and agency partners.
• Manage timelines, budgets, stakeholders, approvals, and delivery.
• Ensure compliance with local regulations and PMI Marketing Code.

Skills

Brand Management

Strategic Marketing

Integrated Marketing Communications

Campaign Management

Digital Marketing

CRM & Personalization

Project Leadership

Stakeholder Management

English Communication

Job description

Philip Morris International seeks a Brand Strategy and Engagement Manager to join the Marketing team in Türkiye. You will lead brand strategy, consumer-centric initiatives, and marketing programs that accelerate transformation and maximize category performance.

You will translate consumer insights into communication plans, define campaigns, and drive creative excellence while leveraging AI technologies to advance understanding and engagement across digital, CRM and trade channels.