Brand Strategy and Engagement Manager

Philip Morris International; Fatih; On-site; TRY 700,000 - 1,100,000; Full time

Job summary

Philip Morris International seeks a Brand Strategy and Engagement Manager to join the Marketing team in Türkiye. You will lead brand strategy, consumer-centric initiatives, and marketing programs that accelerate transformation and maximize category performance.

You will translate consumer insights into communication plans, define campaigns, and drive creative excellence while leveraging AI technologies to advance understanding and engagement across digital, CRM and trade channels.

Qualifications

• 7+ years of experience in Brand Management, Strategic Marketing, or related fields.
• Brand management experience in multinational organizations preferred.
• Proven success building brands through consumer insights, positioning, and integrated campaigns.
• Experience leading integrated campaigns across digital, CRM, content, retail, and experiential channels.
• Strong creativity and storytelling skills to inspire breakthrough consumer experiences.
• Interest in AI-powered marketing, content development, consumer insights, or personalization tools.
• Strong project leadership and influencing skills in cross-functional environments.
• Excellent English communication skills, both written and verbal.

Responsibilities

• Lead the long-term brand growth agenda including positioning, equity development, and communication strategy.
• Translate consumer insights and market dynamics into effective communication plans.
• Define campaign strategies and KPIs to strengthen awareness, engagement, and advocacy.
• Champion creative excellence with distinctive, culturally relevant content.
• Leverage AI and emerging marketing technologies to improve understanding and engagement.
• Develop integrated platforms, campaigns, content strategies, and marketing assets.
• Adapt global and regional assets across consumer and trade touchpoints.
• Monitor trends, competition, and campaign performance to identify optimizations.
• Collaborate with Commercial, Portfolio, CRM, Digital, Trade Activation, Legal, and agency partners.
• Manage timelines, budgets, stakeholders, approvals, and delivery.
• Ensure compliance with local regulations and PMI Marketing Code.

Skills

Brand Management

Strategic Marketing

Integrated Marketing Communications

Campaign Management

Digital Marketing

CRM & Personalization

Project Leadership

Stakeholder Management

English Communication

Job description

A Role For Someone Ready To Shape What's Next.

At PMI, our journey is driven by curiosity, passion, and a desire to stay ahead of today. We continuously challenge ourselves to evolve, explore new opportunities, and create even better experiences for our people and our business.

We're looking for a Brand Strategy and Engagement Manager to join our Marketing team in Türkiye. You'll lead brand strategy, consumer-centric initiatives, and impactful marketing programs that accelerate our transformation and maximize category performance.

What You Will Shape

• Lead the long-term brand growth agenda, including positioning, value proposition, equity development, and communication strategy.
• Turn consumer insights, market dynamics, portfolio priorities, and business objectives into effective communication plans.
• Define campaign strategies and KPIs that strengthen awareness, engagement, and advocacy.
• Champion creative excellence, delivering distinctive and culturally relevant content that builds strong consumer connections.
• Leverage Artificial Intelligence and emerging marketing technologies to improve consumer understanding, content development, campaign effectiveness, and engagement.
• Lead the development of integrated communication platforms, campaigns, content strategies, and marketing assets.
• Adapt and implement global and regional communication assets across key consumer and trade touchpoints.
• Monitor trends, competition, and campaign performance to identify optimization and innovation opportunities.
• Collaborate with Commercial, Portfolio, CRM, Digital, Trade Activation, Legal, Corporate Affairs, and agency partners.
• Manage timelines, budgets, stakeholders, approvals, and campaign delivery.
• Ensure compliance with local regulations, PMI Marketing Code requirements, and internal standards.
• Track communication metrics and identify opportunities to improve effectiveness and ROI.

The Profile We're Looking for

You Bring

• 7+ years of experience in Brand Management, Strategic Marketing, Consumer Marketing, Integrated Marketing Communications, or related fields.
• Brand management experience in leading multinational organizations is preferred.
• Proven success building brands through consumer insights, positioning, and integrated communication programs.
• Experience leading integrated campaigns across digital, CRM, content, retail, and experiential channels.
• Strong creativity and storytelling skills, with the ability to inspire breakthrough consumer experiences.
• Interest in and hands-on exposure to AI-powered marketing, content development, consumer insights, personalization, or creative effectiveness tools.
• Strong project leadership, stakeholder management, and influencing skills in complex cross-functional environments.
• Excellent English communication skills, both written and verbal.

What We Offer

At PMI, you'll bring your ideas, ambition, and courage to a business transforming at pace and a culture that values progress, inclusion, and growth.

• The freedom to shape your future and help shape ours.
• A diverse and inclusive environment where different perspectives drive better outcomes.
• The scale, opportunities, and career possibilities of a global organization
• The opportunity to work alongside talented leaders and teams while helping strengthen a culture that people are proud to be part of.