Brand Manager

Pakten Sağlık Ürünleri A.Ş; Şahinbey; On-site; TRY 300,000 - 540,000; Full time

Job summary

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related fields; Master’s a plus.
• Minimum 5 years of brand management experience in FMCG.
• Experience managing brands across domestic and export markets.
• Hands-on experience with digital marketing agencies and briefs.
• Evidence of performance marketing and ROI tracking.

Responsibilities

• Develop and execute brand strategies across local and export markets.
• Lead coordination with export distributors and production teams.
• Manage digital and communication briefs, timelines and budgets.
• Oversee product launches, pricing, positioning and GTM plans.
• Collaborate with R&D, supply chain and procurement on packaging and localization.
• Monitor brand performance and report insights to management.

Skills

Brand management

Digital marketing management

Agency management

English fluency

Analytical mindset

Cross-functional collaboration

Go-to-market strategies

Packaging adaptation (markets)

Education

Bachelor’s degree in Marketing or Business

Master’s degree is a plus

Tools

Digital marketing agencies

Job description

About the Role

We are looking for a Brand Manager who will take ownership of brand strategy and execution across local and export markets.

This role is based in Gaziantep and requires a hands-on, execution-focused mindset, working closely with export sales, production, supply chain and external agencies.

As we move into a strong export-driven growth phase in 2026, this position combines brand strategy, operational execution and digital leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related fields (Master’s degree is a plus),


• Minimum 5 years of brand management experience in FMCG (personal care, hygiene, baby/adult care, OTC pharma preferred),


• Experience in managing brands across both domestic and export markets,


• Hands-on experience in managing digital marketing agencies,


• Proven ability to prepare digital and communication briefs, manage timelines and budgets,


• Experience in performance-driven digital marketing (paid media, social media, content, campaign optimization),


• Ability to evaluate digital agency performance based on KPIs, ROI and brand objectives,


• Experience in packaging development and adaptation for different markets (language, claims, visuals, regulations),


• Strong understanding of product launches, pricing, positioning and go-to-market strategies,


• Fluency in English (written & spoken); additional languages are a plus,


• Strong analytical and commercial mindset,


• Excellent communication, presentation and stakeholder management skills,


• Ability to manage multiple brands / SKUs simultaneously,


• Willingness to travel to export markets when required,


• Residing in or willing to relocate to Gaziantep.

Job Description

• Analyze consumer insights, market dynamics and competitive landscape across assigned markets,


• Develop and execute brand and marketing strategies aligned with company growth targets,


• Manage and coordinate digital marketing agencies for assigned brands and markets,


• Prepare clear digital, creative and communication briefs and ensure on-time, on-budget execution,


• Oversee digital campaigns, social media, content production and performance marketing activities,


• Track and optimize digital campaign performance using data, insights and KPIs,


• Work closely with export distributors to adapt brand and digital strategies to local market needs,


• Lead and coordinate product development, packaging and design processes,


• Manage new product launches from concept to market execution,


• Coordinate advertising, communication and launch campaigns across different markets,


• Develop market-specific tools such as presentations, demos, visuals and launch materials,


• Support sales and export teams with brand-driven commercial tools,


• Monitor brand performance, campaign effectiveness and market trends,


• Act as a bridge between global brand strategy and local market execution,


• Collaborate closely with production, R&D, supply chain and purchasing teams,


• Prepare regular reports and confidently present insights and recommendations to management.