Brand Manager

Beyaz Kağıt; Fatih; On-site; TRY 500,000 - 700,000; Full time

Job summary

Beyaz Kağıt, Türkiye’nin önde gelen FMCG şirketlerinden biri, marka yönetimi ve pazarlama alanında güçlü bir rolle büyümeye odaklanıyor. Şirketin İstanbul bölgesindeki ekipleriyle birlikte, yeni ürün geliştirme ve paketleme güncellemeleriyle pazarlama karmasını yönetecek bir Brand Manager arıyor.

Güçlü iletişim becerileri, liderlik ve analitik düşünme ile pazardaki fırsatları değerlendirerek satış hedeflerini desteklemek önceliklidir.

Qualifications

• 4–6 years of full-time brand management & marketing experience in FMCG.
• Fluency in English (written and spoken).
• Strong leadership, presentation and communication skills.
• Strong analytical thinking with market & consumer insights.
• Willingness to travel and collaborate with cross-functional teams.
• Proficiency in MS Office applications.

Responsibilities

• Contributes to development of short and long term business strategy and marketing plans.
• Takes an active role in creation and implementation of brand and product management strategies.
• Manages all development processes of marketing mix including new product development and launches with new packaging.
• Manages all marketing processes of ATL and BTL projects.
• Develops new product and brand ideas with the team.
• Coordinates launches, relaunches and third-party agency & supplier relations.
• Tracks and analyses brand and product performance and trends.
• Monitors market dynamics, sales volumes and market share trends.
• Prepares and executes marketing plans with Sales and R&D teams.

Skills

Brand management

Leadership

Communication

Market research

MS Office

English fluency

Education

Business/Economics

Tools

MS Office

Job description

Beyaz Kağıt, the manufacturer of the Asperox, Peros, and Sparx brands, is one of Türkiye’s leading fast-moving consumer goods companies. It operates on a global scale, backed by a strong brand portfolio, high production capacity, and an export network reaching approximately 90 countries.

Established in 2005, Beyaz Kağıt develops solutions centered on consumer needs, driven by a robust R&D approach, an innovative product portfolio, and a focus on sustainable growth. Continuing to create value in the sector through its integrated production infrastructure and sustainability-oriented investments, the company steadfastly pursues its growth in both Turkish and international markets.

• Bachelor’s / Master’s degree from a reputable university (preferably majors with Business Administration, Economics, Management Engineering, Industrial Engineering, Chemical Engineering..etc)
• At least 4 - 6 years of full-time brand management & marketing experience in FMCG companies
• Experienced in analyzing and drawing conclusions market & consumer research reports
• Be a dynamic & good team player, ambition to drive and create successful results
• Strong leadership, presentation and communication skills, creative and innovative personality
• Strong awareness, understanding and knowledge of the market & consumer & shopper reports & insights
• Multitasking & problem solving & strong analytical thinking
• Fluency in English both written and spoken, other languages will be asset
• Proficiency in MS Office applications
• No restriction to travel
• Having 3-5 years of work experience with long-term internship in the marketing department in the FMCG sector

About Job

• Contributes to the development of short and long term business strategy and marketing plans of the company
• Takes an active role in creation and implementation of brand & product management strategies,
• Manages all the development process of marketing mix including new product development, new launchs with new packagings, works closely with R&D team.
• Manages all the marketing processes of company both above the line (ATL) and below the line (BTL) projects
• Develops new product & brand ideas with team
• Coordinates all the launch / relaunch and 3rd party agency & supplier relations
• Tracks and analyses brand / product performance and trends in terms of company business targets
• Monitors and analyzes market dynamics, sales volumes, market share trends and competitive activities
• Prepares, presents and executes marketing plans under his/her responsibility.
• Works with closely with sales, trade marketing, R&D teams