Senior Brand Manager

People for People Executive Search; Fatih; On-site; TRY 900,000 - 1,300,000; Full time

Job summary

People for People Executive Search is seeking a Senior Brand Manager for a leading global consumer goods client. The role focuses on day-to-day marketing activities and long-term strategy including product development, portfolio management, and 360-degree marketing initiatives.

Responsibilities include leading brand strategy, planning growth activities, launching and re-launching products, budget and P&L management, and close collaboration with agencies and cross-functional teams to deliver on

Qualifications

• University degree in a relevant field.
• 7+ years experience in OTC, FMCG, or dermo-cosmetics.
• Advanced Microsoft Office skills.
• Strong ability to analyze market data (IMS, Nielsen) and translate insights.

Responsibilities

• Lead brand strategy and positioning for short and long term targets.
• Plan growth through product innovation, communications, and commercial activities.
• Drive launches and relaunches with cross-functional teams.
• Manage ATL/BTL activities within budgets and timelines.
• Collaborate with Regulatory Affairs on product development, packaging, and tools.
• Oversee the brand budget and P&L; implement action plans.
• Coordinate media planning and buying.
• Engage with agencies and third parties to deliver brand plans on time.
• Define communication execution across media and POS.
• Monitor market trends and competitor activity.

Skills

Brand management

Market analysis

Cross-functional collaboration

Education

University degree

Tools

Microsoft Office Advanced

IMS/Nielsen data analysis

Job description

We are looking for a ''Senior Brand Manager'' for our global customer organization, one of the manufacturers in the consumer goods sector.

Job Purpose: Manage the day to day marketing activities of the organization and mid/long term marketing strategy for the company including product development, portfolio management, market studies and 360 degrees marketing activities.

KEY RESPONSIBILITIES

Management of related brands under their responsibility to achieve company objectives

• Managing brand strategy and brand positioning in short and long term to meet brand objectives
• Plan innovative growth strategies (product innovation, commercial, communication) aligned with company objectives
• Lead the brand’s launch and re-launch processes by cross functional approach.
• Manage all brand ATL / BTL activities respecting the budget and deadline
• Work closely with Regulatory Affairs in product development, packaging and communication tools.
• Control the brand’s marketing budget, responsible from brand P&L and necessary action plans.
• Plan and supervise the media planning and buying processes.
• Manage the communication with brand’s third party and agencies such as PR agency, digital agency, creative agency, and media agency for delivering the brand plans on time with maximum performance.
• Define and ensure the execution of the communication elements (both in the media and at the point of sale) established in Marketing Plan.
• Collect information from the market regarding brands and competition, follow market trends
• Analyze market shares and market growth very closely by analyzes such as Nielsen / IMS and by market visits for decision making.
• Work closely with central & global & cluster teams for brand strategy and operations such as monthly decks and analyzes, stage gate follow up, toolbox development, launch & re-launch steps.
• Prepare brand product training materials for sales team and doctor detailing.
• Organize/ monitor various events such as trade fairs / conferences/ sales launch meetings/ press conferences.
• Take active role in all internal / external stakeholders relation management.
• Carry out and / or coordinate quantitative and / or qualitative market statistical analysis and consumer research.
• Forecast analysis (Demand Forecast)
• Define and propose strategical actions for Marketing Plan.
• Analysis the impact on sales of marketing actions and consensus with the commercial area in the sales estimate.

QUALIFICATIONS

• University degree
• Experience 7+ years (OTC, FMCG, Dermo cosmetic.)
• Microsoft Office Advanced
• Knowledge analysis of market data (IMS, Nielsen…)