Marketing Manager

Wide and Wise; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

Wide and Wise is seeking a Marketing Manager to own and execute the overall marketing strategy across brand, digital, content, CRM, e-commerce, and offline channels. You will build the annual marketing calendar, manage agencies, and drive campaigns with a data-driven mindset.

You will lead content development, influencer partnerships, CRM journeys, and performance marketing while ensuring brand consistency across channels and markets. Strong Turkish and English communication is required.

Qualifications

• Minimum 5 years of experience in marketing, including hands-on experience within D2C and/or e-commerce environments
• Strong experience in brand management, digital marketing, content strategy, and integrated campaign management
• Hands-on experience with CRM and marketing automation platforms, preferably including the setup and management of customer journeys and automated flows
• Ability to interpret Google Analytics 4, Google Ads, and Meta Ads data and confidently work with metrics such as ROAS, conversion rate, customer acquisition cost, average order value, and customer lifetime value
• Good understanding of SEO principles and ability to effectively manage agencies or external specialists
• Proven experience in agency management, including briefing, content planning, quality control, feedback, and performance evaluation
• Strong aesthetic judgment and ability to assess whether visual and creative outputs are aligned with brand positioning
• Excellent written communication skills in Turkish and good command of English
• Experience in premium consumer products, food, cosmetics, lifestyle, or similar brand-driven categories is highly preferred
• Experience in influencer marketing, content production, and social media growth is considered an advantage
• Experience in export marketing, B2B marketing, or corporate gifting is a plus
• Previous team management experience is preferred
• Ability to work independently, take ownership, and operate effectively within a fast-moving and entrepreneurial environment
• Flexibility to travel periodically for production, content, events, and other marketing activities

Responsibilities

• Develop and execute the overall marketing strategy across brand, digital, content, CRM, e-commerce, and offline channels
• Build and manage the annual marketing and campaign calendar, including seasonal campaigns, product launches, special occasions, and brand initiatives
• Manage content and social media agencies end-to-end, including briefing, planning, quality control, revisions, and performance evaluation
• Develop content strategies across Instagram, LinkedIn, YouTube, and other relevant channels while ensuring consistent brand storytelling
• Take an active role in content development and production, contributing creative ideas and overseeing photo, video, and design projects
• Manage influencer partnerships and collaborations, from selection and briefing to execution and performance measurement
• Build and optimize CRM, e-mail, and SMS journeys including welcome, abandoned cart, post-purchase, repurchase, VIP, and customer retention flows
• Develop initiatives to improve customer retention, repeat purchase rates, average order value, and customer lifetime value
• Oversee website content, product and category pages, campaign landing pages, SEO activities, and conversion optimization initiatives
• Work closely with the digital growth team to oversee Google Ads and Meta campaigns, determine budget allocation, and evaluate performance
• Plan and manage the annual marketing budget and regularly report on marketing investment, sales contribution, ROAS, and channel performance
• Ensure consistent brand identity and communication across digital channels, marketplaces, packaging, printed materials, presentations, and physical touchpoints
• Lead the marketing side of new product launches, including positioning, messaging, visual direction, content development, and launch planning
• Coordinate PR activities, brand collaborations, events, trade fairs, and relevant communication projects
• Support international growth through localized marketing materials and brand communication for priority export markets
• Collaborate closely with e-commerce, sales, export, retail, and other internal teams to ensure marketing activities effectively support commercial objectives
• Monitor marketing performance and customer data, translating insights into clear recommendations and actionable growth initiatives

Skills

Marketing experience

Brand management

Digital marketing

CRM & automation

Analytics (GA4)

SEO understanding

Agency management

Content production

Influencer marketing

B2B / export marketing

Team leadership

Turkish writing

English proficiency

Job description

We are looking for aMarketing Managerto join our partner company!

We are currently recruiting on behalf of our client, a well-established premium consumer brand with a strong presence across e-commerce, retail, and B2B channels.

As the company enters its next stage of growth and brand development, we are seeking an experienced Marketing Manager who will take ownership of the overall marketing strategy and execution across brand, content, digital, CRM, e-commerce, and performance marketing.

This is a hands-on leadership role for someone who can combine strong brand and aesthetic judgment with a data-driven mindset; building the strategy, managing agencies and partners, developing impactful content and campaigns, and measuring their commercial results.

General Qualifications:

• Minimum 5 years of experience in marketing, including hands-on experience within D2C and/or e-commerce environments

• Strong experience in brand management, digital marketing, content strategy, and integrated campaign management

• Hands-on experience with CRM and marketing automation platforms, preferably including the setup and management of customer journeys and automated flows

• Ability to interpret Google Analytics 4, Google Ads, and Meta Ads data and confidently work with metrics such as ROAS, conversion rate, customer acquisition cost, average order value, and customer lifetime value

• Good understanding of SEO principles and ability to effectively manage agencies or external specialists

• Proven experience in agency management, including briefing, content planning, quality control, feedback, and performance evaluation

• Strong aesthetic judgment and ability to assess whether visual and creative outputs are aligned with brand positioning

• Excellent written communication skills in Turkish and good command of English

• Experience in premium consumer products, food, cosmetics, lifestyle, or similar brand-driven categories is highly preferred

• Experience in influencer marketing, content production, and social media growth is considered an advantage

• Experience in export marketing, B2B marketing, or corporate gifting is a plus

• Previous team management experience is preferred

• Ability to work independently, take ownership, and operate effectively within a fast-moving and entrepreneurial environment

• Flexibility to travel periodically for production, content, events, and other marketing activities

Job Description:

• Develop and execute the overall marketing strategy across brand, digital, content, CRM, e-commerce, and offline channels

• Build and manage the annual marketing and campaign calendar, including seasonal campaigns, product launches, special occasions, and brand initiatives

• Manage content and social media agencies end-to-end, including briefing, planning, quality control, revisions, and performance evaluation

• Develop content strategies across Instagram, LinkedIn, YouTube, and other relevant channels while ensuring consistent brand storytelling

• Take an active role in content development and production, contributing creative ideas and overseeing photo, video, and design projects

• Manage influencer partnerships and collaborations, from selection and briefing to execution and performance measurement

• Build and optimize CRM, e-mail, and SMS journeys including welcome, abandoned cart, post-purchase, repurchase, VIP, and customer retention flows

• Develop initiatives to improve customer retention, repeat purchase rates, average order value, and customer lifetime value

• Oversee website content, product and category pages, campaign landing pages, SEO activities, and conversion optimization initiatives

• Work closely with the digital growth team to oversee Google Ads and Meta campaigns, determine budget allocation, and evaluate performance

• Plan and manage the annual marketing budget and regularly report on marketing investment, sales contribution, ROAS, and channel performance

• Ensure consistent brand identity and communication across digital channels, marketplaces, packaging, printed materials, presentations, and physical touchpoints

• Lead the marketing side of new product launches, including positioning, messaging, visual direction, content development, and launch planning

• Coordinate PR activities, brand collaborations, events, trade fairs, and relevant communication projects

• Support international growth through localized marketing materials and brand communication for priority export markets

• Collaborate closely with e-commerce, sales, export, retail, and other internal teams to ensure marketing activities effectively support commercial objectives

• Monitor marketing performance and customer data, translating insights into clear recommendations and actionable growth initiatives