Assistant Brand Manager – SuperFresh

Besler; Üsküdar; On-site; TRY 180,000 - 240,000; Full time

Job summary

Besler is seeking an Assistant Brand Manager to join the Marketing team, reporting to the Marketing Manager. You will shape brand strategy, run integrated campaigns, and translate consumer insights into powerful brand ideas.

You will collaborate with cross-functional teams, manage budgets, and contribute to annual plans while working in Istanbul's dynamic food sector. Fluency in Turkish and English is required.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• Minimum 2 years of brand management, strategy and/or communications experience in FMCG.
• Experience in brand strategy, annual planning, consumer/advertising research, ATL campaigns, media planning and production.
• Strong analytical, conceptual, strategic thinking and problem-solving skills with ability to convert data into insights.
• Good command of Household Panel, Brand Health Tracking and similar research reports.
• Fluency in Turkish and English; strong communication and storytelling abilities.

Responsibilities

• Contribute to development of brand strategy and annual planning; support integrated marketing plans.
• Monitor consumer, category, competition trends; turn insights into recommendations.
• Coordinate end-to-end advertising campaigns with internal teams and agencies.
• Support digital marketing initiatives and explore new ways of working for the brand.
• Manage relationships with creative, media, digital, PR agencies and stakeholders.
• Prepare strategic presentations, budgets, and management reports; track timelines and procurement.

Skills

Analytical thinking

Strategic thinking

Communication skills

Influencing

Storytelling

Presentation

Project coordination

Stakeholder management

Cross-functional collaboration

Education

Bachelor’s degree in Business Administration, Economics, Industrial Engineering, Marketing, Communications or a related field

Tools

Nielsen/Market research

Household Panel

Brand Health Tracking

Job description

The story of Yıldız Holding, which started with biscuit production in Istanbul in 1944, continues today with our food-snack products that we have reached 4 billion people in 5 continents with more than 300 brands and with our retail companies all over Turkey. With our 80 thousand employees, the majority of whom are located in Turkey, we aim to reach the better without stopping, and we produce a wide range of products from biscuits to chocolate, from frozen food to packaging in a total of 45 factories, 20 of which are abroad. We always raise the bar in economic contribution, employment, exports, social solidarity and sustainability. We give priority to social contribution with the principle of "Make Happy Be Happy" and we have been producing happiness for more than 80 years with our products, services and sustainable social responsibility understanding.

About Besler:

Besler is one of Türkiye’s leading food companies and the second-largest publicly traded food company within Yıldız Holding. With 1,500 products across 57 brands and 16 categories, we reach 19.5 million households and approximately 61 million plates every year, while serving consumers in more than 60 countries across 6 continents.

With food at the heart of everything we do, Besler brings together two strong businesses: Frozen Food and Oils. Led by SuperFresh, our Frozen Food business holds a leading position in Türkiye with a broad portfolio spanning bakery products, vegetables and fruits, potatoes, meat products and desserts. Our Oils business brings together established brands including Ülker Bizim Yağ, Ülker Terem, Luna, Ona and Ustam, serving both consumers and food professionals.

We combine scale, deep category expertise and strong brands with continuous investment in technology, innovation and consumer insights. We develop new products, transform how we produce and build smarter, more efficient and sustainable value chains—always looking ahead to how food and consumer needs are evolving.

At Besler, our ambition is to help shape the future of food: growing our brands and categories while creating a more sustainable, inclusive and innovative food ecosystem for the future.

About SuperFresh:

SuperFresh is Türkiye’s leading and most loved frozen food brand, reaching millions of households and shaping the future of the category through innovation, strong brand strategy and impactful communication. Every year, we bring more than 20 new products and experiences to market by combining deep consumer insights with emerging food and lifestyle trends.

For us, building a powerful brand goes beyond product innovation. It means anticipating change, understanding consumers and the category, and turning these insights into meaningful brand experiences. From integrated advertising campaigns and strategic media investments to experiential PR, digital and social communication, sustainability and social impact initiatives, we create meaningful connections with consumers across every touchpoint.

At SuperFresh, we bring together innovation, creativity and strategic brand building to strengthen our leadership, create new consumer experiences and continuously shape the future of food.

We are looking for an Assistant Brand Manager who will report to the Marketing Manager and play an active role in shaping and executing our brand strategy and integrated communication initiatives. If you are excited about combining strategic thinking with creative communication, turning consumer insights into powerful brand ideas, and contributing to the journey of a category-leading brand, we’d love to hear from you.

To learn more about us: https://www.besler.com.tr/en

Follow our LinkedIn account: https://www.linkedin.com/company/gidabesler/

What Are the Qualifications We Expect?

• Bachelor’s degree in Business Administration, Economics, Industrial Engineering, Marketing, Communications or a related field,
• Minimum 2 years of experience in brand management, strategy and/or communications, preferably within an FMCG environment,
• Experience in brand strategy, annual planning, consumer and advertising research, ATL campaigns, media planning and creative production processes,
• Strong analytical, conceptual, strategic thinking and problem-solving skills, with the ability to turn data and research into actionable consumer and category insights,
• Good command of Household Panel, Brand Health Tracking and similar market and consumer research reports,
• Strong curiosity about consumer, category, cultural, communication and trends, with the ability to convert local and global developments into relevant brand and business opportunities,
• Strong business acumen and a genuine drive to achieve business, brand and communication objectives,
• Experience in agency management, project coordination, budget tracking and working with multiple internal and external stakeholders,
• Strong interpersonal, communication and influencing skills, along with effective presentation and storytelling capabilities,
• A proactive, accountable and results-oriented team player who takes initiative and builds constructive relationships with internal teams, agencies and third parties,
• Detail-oriented, adaptable and resilient, with the ability to prioritize and successfully manage multiple projects simultaneously under pressure,
• Excellent command of written and spoken Turkish and English.

What Awaits You, What Will Be Your Responsibilities?

• Contribute to the development of the brand strategy and annual strategic planning processes, and support the implementation of integrated marketing and communication plans,
• Follow consumer, category, competition, cultural and communication trends through Nielsen, Household Panel, Brand Health Tracking and other research sources; turn findings into insights, recommendations and actionable plans,
• Coordinate the end-to-end development and execution of advertising campaigns, including creative development, media planning and buying, production and rollout, in collaboration with internal teams and agency partners,
• Support digital marketing initiatives, identify new ways of working for the brand,
• Manage day-to-day relationships and workflows with creative, media, digital, PR, ATL agencies,
• Contribute to strategic presentations, communication materials and management reports; follow project timelines, budgets, procurement processes, approval mechanisms and agency workflows,
• Monitor, analyze and report campaign and communication performance; identify key learnings and develop recommendations to strengthen future brand and communication strategies,
• Support corporate communication, sustainability and social impact communication projects in line with the brand’s strategy and positioning,
• Follow annual marketing and communication budgets and support the effective use of allocated resources,
• Collaborate closely with cross-functional teams to ensure that brand and communication plans contribute to topline and bottom-line business objectives.

Which Skills Will Highlight You?

• Turning trends into business opportunities.
• Strong business acumen and target focus.
• Expert in storytelling and influencing.
• Proactive team player and relationship builder.
• Adaptable, detail-oriented, and resilient under pressure.