Marketing Officer ( Turkey)

Maa Althahab; Fatih; On-site; TRY 180,000 - 240,000; Full time

Job summary

Maa-althahab, part of Al Masmoum Group, is seeking a marketing professional to grow brand visibility across Turkish markets. You will manage social media, plan campaigns, support e-commerce, and coordinate with sales and operations to drive revenue.

The role emphasizes local market research, material development, event support, and keeping brand consistency across channels while staying current with digital trends and tools, in a dynamic team environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Familiarity with emerging technologies and digital trends.
• Proficient in Microsoft Office and general computer use.
• Fast learner with adaptability in a dynamic environment.

Responsibilities

• Manage social media platforms (Instagram, LinkedIn, Facebook) to increase brand visibility and engagement in Turkish markets.
• Assist planning and execution of marketing campaigns online and offline.
• Coordinate with operations and sales for integrated marketing efforts and revenue support.
• Monitor KPIs (engagement, traffic, conversions) and prepare reports.
• Oversee e-commerce activities across Trendyol, Hepsiburada, and own site.
• Conduct local market research and competitor analysis for Turkish market insights.
• Support creation of marketing materials (brochures, creatives, emails, presentations).
• Assist with industry events, trade fairs, and promotions in Turkey.
• Liaise with agencies, suppliers, and media partners in Turkey for cost-effective execution.
• Stay updated on local/global marketing trends and tools; aid budget tracking.
• Contribute to brand consistency across channels per guidelines.
• Provide administrative support to the marketing department.

Skills

Digital trends

Microsoft Office

Adaptability

Fast learner

Education

Bachelor's degree in Marketing or related field

Job description

Who We are

Maa-althahab, from Al Masmoum Group, is one of the leading and most famous fragrance brands in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique perfumes which match the lifestyles and personalities of all clients

Job Responsibilities:

• Managing social media platforms (such as Instagram, LinkedIn, Facebook, etc.) by planning and publishing content to increase brand visibility and audience engagement across Turkish and relevant regional markets.
• Assisting in the planning and execution of marketing campaigns, both online and offline, aligned with local market needs and company objectives.
• Coordinating closely with operations and sales departments to ensure integrated marketing efforts and support revenue-generating initiatives.
• Monitoring key performance indicators (KPIs) such as engagement rates, website traffic, conversion rates, and campaign performance, and preparing regular reports.
• Following up on e-commerce activities, including product listings, content optimization, promotions, and customer communication across platforms like Trendyol, Hepsiburada, or the company’s own e-commerce site.
• Conducting local market research and competitor analysis to identify trends, consumer behavior insights, and areas for marketing improvement specific to the Turkish market.
• Supporting the development of marketing materials such as brochures, social media creatives, email campaigns, and presentations tailored to local and international audiences.
• Assisting with the organization and participation in industry events, trade fairs, exhibitions, and promotional activities held in Turkey.
• Liaising with external agencies, suppliers, and media partners in Turkey to coordinate marketing deliverables and ensure cost-effective execution.
• Staying updated on local and global marketing trends, digital tools, and best practices to continuously enhance campaign effectiveness.
• Supporting budget tracking and ensuring efficient use of marketing resources.
• Contributing to brand consistency across all communication channels in line with the company's global and local brand guidelines.
• Providing administrative and coordination support to the marketing department as needed.

Qualifications:

• Degree in Marketing, Business, or a related field
• Familiarity with emerging technologies and digital trends
• Proficient in Microsoft Office and general computer use
• Fast learner with adaptability in a dynamic environment