Brand Communications Lead - Premium Kitchenware

Groupe SEB; Sarıyer; On-site; TRY 450,000 - 600,000; Full time

Job summary

Groupe SEB is seeking a Brand Communication Manager to strengthen WMF's premium positioning and awareness across local markets. You will translate global strategies into local plans, lead integrated campaigns and product launches, and ensure a consistent premium brand experience across touchpoints.

The ideal candidate has 8+ years in brand strategy and marketing communications, with strong digital and e-commerce activation experience, and fluency in English.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• 8+ years of experience in brand strategy and marketing communications.
• Experience in integrated marketing communications, mainly digital marketing and e-commerce activations.
• Proficiency in English, both written and spoken.

Responsibilities

• Develop and implement brand and communication strategies to increase premium positioning and awareness for WMF.
• Lead integrated campaigns and product launches across online and offline channels.
• Plan and manage digital marketing and e-commerce activation initiatives; define KPIs and report results.
• Ensure premium in-store execution through visual merchandising and training support.
• Manage budgets and evaluate ROI to optimize marketing investments.

Skills

Brand strategy

Marketing communications

Digital marketing

E-commerce activation

English proficiency

Project management

Education

Bachelor's degree in Business/Marketing

Job description

Groupe SEB is seeking a Brand Communication Manager to strengthen WMF's premium positioning and awareness across local markets. You will translate global strategies into local plans, lead integrated campaigns and product launches, and ensure a consistent premium brand experience across touchpoints.

The ideal candidate has 8+ years in brand strategy and marketing communications, with strong digital and e-commerce activation experience, and fluency in English.