Brand Manager

BEAUTE Cosmetics; Fatih; On-site; TRY 600,000 - 900,000; Full time

Benefits offered by this job

Global exposure

Career growth

Entrepreneurial culture

Professional development

International stakeholders

Job summary

BEAUTE Cosmetics in Istanbul is seeking a strategic Brand Manager to lead a premium brand portfolio in a fast-evolving market. The role combines business acumen, strategic thinking and creativity to drive sustainable growth across multiple premium brands.

You will own brand performance, develop 360° strategies across retail, digital, e-commerce and media, manage a multi-brand portfolio, and collaborate with global teams to align local execution with broader strategies.

Qualifications

• Proven experience in brand management or related marketing roles.
• Experience with premium, luxury, beauty, or FMCG brands preferred.
• Strong strategic thinking and execution capabilities.
• Commercially minded with understanding of retail/e-commerce environments.
• Excellent stakeholder management and communication skills.
• Strong negotiation and relationship-building abilities.
• Fluent English communication skills.

Responsibilities

• Own brand and category performance, including P&L management.
• Develop and execute 360° brand strategies across retail, digital, e-commerce, and media channels.
• Manage a multi-brand portfolio with strong positioning and differentiation.
• Collaborate with global and regional teams to align local execution with brand strategies.
• Build and strengthen retailer and business partner relationships.
• Drive sell-out through launches, activations, and marketing initiatives.
• Lead cross-functional projects and ensure strong execution.
• Monitor market trends, consumer insights, and growth opportunities.

Job description

We are looking for a strategic and commercially driven Brand Manager to lead and grow a premium brand portfolio in a dynamic and fast-evolving market.

This role is ideal for a professional who combines strong business acumen, strategic thinking, and creativity, while driving sustainable growth across multiple premium brands.

Key Responsibilities

• Own brand and category performance, including P&L management
• Develop and execute 360° brand strategies across retail, digital, e-commerce, and media channels
• Manage a multi-brand portfolio, ensuring strong positioning and differentiation
• Collaborate closely with global and regional teams to align local execution with broader brand strategies
• Build and strengthen retailer and business partner relationships
• Drive sell-out performance through impactful launches, activations, and marketing initiatives
• Lead cross-functional projects and ensure strong execution excellence
• Monitor market trends, consumer insights, and growth opportunities

Qualifications

• Proven experience in brand management, category management, or related commercial marketing roles
• Experience managing premium, luxury, beauty, FMCG, or consumer brands is preferred
• Strong strategic thinking and execution capabilities
• Commercially minded with a solid understanding of retail and e-commerce environments
• Excellent stakeholder management and communication skills
• Strong negotiation and relationship-building abilities
• Fluent English communication skills
• Ability to work effectively in a fast-paced and collaborative environment

What We Offer

• Opportunity to manage a strategically important brand portfolio
• Exposure to global brands and international stakeholders
• High level of ownership and impact on business performance
• Collaborative, entrepreneurial, and growth-oriented culture
• Professional development and career growth opportunities

Equal Opportunity Statement

• We are committed to creating an inclusive workplace and welcome applications from all qualified candidates regardless of age, gender, disability, ethnicity, religion, sexual orientation, or any other characteristic protected by applicable laws.