Assistant Brand Manager

Altıparmak Gıda; Çekmeköy; On-site; TRY 400,000 - 600,000; Full time

Benefits offered by this job

Career development opportunities

Team events

Job summary

Altıparmak Gıda is seeking a curious, analytical Assistant Brand Manager to join our Marketing team in Turkey. Reporting to the Brand Manager, you will help shape the future of our brands through annual brand planning, consumer insights, and support for launches.

This is a fast-paced FMCG environment offering growth into a Brand Manager role, close collaboration with Sales, R&D, Packaging and Production, and exposure to cross-functional campaigns and 360° communications.

Qualifications

• 3+ years of marketing experience, preferably in FMCG.
• Experience analyzing Nielsen data is a plus.
• Strong analytical skills with the ability to turn complex data into clear, strategic recommendations.
• Excellent written and verbal communication skills in English.

Responsibilities

• Support the development and execution of brand strategy.
• Contribute to annual marketing planning process and KPI delivery.
• Own brand performance and strategic alignment.
• Monitor sales volumes, market share trends and competitor activity.
• Prepare consumer insight reports and translate findings into actions.
• Identify growth opportunities across channels and categories.
• Support end-to-end management of new product launches and renovations with cross-functional teams.
• Collaborate with creative and media agencies on integrated brand communication.
• Monitor campaign performance and prepare management reports.
• Build strong cross-functional relationships with export teams and external partners.

Skills

Analytical skills

Communication skills

Time management

Project management

English

Education

Bachelor's degree in Business Administration, Economics, Engineering or related field

Job description

We are looking for a curious, analytical and energetic Assistant Brand Manager to join our Marketing team.

Reporting to the Brand Manager, you will play an active role in shaping the future of our brands; from annual brand planning and consumer insights to innovation launches and 360° communication.

This is a great opportunity for someone who wants to grow into a Brand Manager role in a fast-paced FMCG environment.

Key Responsibilities

• Support the development and execution of brand strategy
• Take an active role in the annual marketing planning process and help deliver brand KPIs
• Take ownership of brand performance and strategic alignment
• Closely monitor and analyze sales volumes, market share trends (Nielsen) and competitor activities to inform decision‑making
• Prepare consumer insight reports using consumer research and market data, and translate findings into actionable recommendations
• Identify new growth opportunities for the brand across channels and categories
• Support end-to-end project management of new product launches and renovation projects, collaborating with Sales, R&D, Packaging, Production teams
• Work with creative and media agencies on the development and execution of integrated brand communication
• Monitor campaign and brand performance, and prepare regular reports for management
• Build strong relationships with cross‑functional teams, export teams, agencies and external partners to bring brand initiatives to life

Qualifications

• University degree in Business Administration, Economics, Engineering or a related field
• Minimum 3 years of marketing experience, preferably in FMCG
• Experience analyzing Nielsen data is a plus
• Strong analytical skills with the ability to turn complex data into clear, strategic recommendations
• Strong project and time management skills, able to manage multiple priorities
• Excellent written and verbal communication skills in English