WMF Brand Communication Manager

Groupe SEB; Sarıyer; On-site; TRY 450,000 - 600,000; Full time

Job summary

Groupe SEB is seeking a Brand Communication Manager to strengthen WMF's premium positioning and awareness across local markets. You will translate global strategies into local plans, lead integrated campaigns and product launches, and ensure a consistent premium brand experience across touchpoints.

The ideal candidate has 8+ years in brand strategy and marketing communications, with strong digital and e-commerce activation experience, and fluency in English.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• 8+ years of experience in brand strategy and marketing communications.
• Experience in integrated marketing communications, mainly digital marketing and e-commerce activations.
• Proficiency in English, both written and spoken.

Responsibilities

• Develop and implement brand and communication strategies to increase premium positioning and awareness for WMF.
• Lead integrated campaigns and product launches across online and offline channels.
• Plan and manage digital marketing and e-commerce activation initiatives; define KPIs and report results.
• Ensure premium in-store execution through visual merchandising and training support.
• Manage budgets and evaluate ROI to optimize marketing investments.

Skills

Brand strategy

Marketing communications

Digital marketing

E-commerce activation

English proficiency

Project management

Education

Bachelor's degree in Business/Marketing

Job description

Groupe SEB is a global leader in cookware and small domestic appliances (SDA), bringing together iconic brands such as Tefal, Rowenta, WMF, Krups and many others. Operating worldwide, we deliver innovative solutions that enhance everyday life for millions of consumers.

About the Role

We are looking for a Brand Communication Manager to strengthen the premium positioning and awareness of our premium brand portfolio, with a primary focus on WMF, a premium kitchen and tableware brand. In this role, you will turn global brand strategies into impactful local plans, lead integrated campaigns and product launches, and ensure a consistent premium brand experience across all customer touchpoints.

Key Responsibilities

Brand Strategy and Communication

• Develop and implement brand and communication strategies that increase awareness and foster premium positioning for WMF.
• Adapt and implement global brand strategies and marketing materials in collaboration with internal teams and external agencies.
• Work with regional and international teams to align local marketing initiatives with global strategies.
• Collaborate with cross-functional teams to ensure consistent brand positioning across all customer touchpoints.
• Ensure compliance with global brand guidelines across all communication materials and channels.
• Manage PR activities and collaborations with media, influencers, and brand partners to enhance brand visibility and reputation.
• Oversee the creation of brand content and manage social media communication in line with WMF’s premium brand identity.
• Plan and execute brand events, launch events, and experiential marketing activities.

Campaigns and Product Launches

• Develop and execute integrated marketing communication plans that build brand awareness and support product launches.
• Lead product launches, campaign periods and integrated campaigns across online and offline channels.
• Develop and manage ATL, BTL, digital marketing, and promotional activities to strengthen brand performance.

Digital and E-commerce

• Plan and manage digital marketing and e-commerce activation initiatives to improve online visibility, traffic, and conversion.
• Define KPIs, track brand and campaign performance, and report results and recommendations to management.

In-Store Brand Experience and Training

• Ensure premium in-store execution through visual merchandising, shop-in-shop concepts, branded corners, and POS materials.
• Support product training initiatives with the training manager to strengthen product knowledge and sales effectiveness.

Budget and Performance

• Manage and track marketing budgets to ensure high-return investments.
• Evaluate campaign effectiveness and optimize return on marketing investment (ROI).

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• Minimum 8 years of experience in brand strategy, marketing communications, focused in digital, within consumer products, kitchen electronics, cookware and dining, FMCG, or durable goods categories, preferably in premium brands.
• Experience in integrated marketing communications, mainly digital marketing, brand positioning and e-commerce activations.
• Solid understanding of retail channels, consumer behavior, and competitive market dynamics.
• Proactive, results-oriented, and capable of managing multiple projects independently.
• Proficiency in English, both written and spoken.