Associate Director - Digital

UM Türkiye; Fatih; On-site; TRY 120,000 - 180,000; Full time

Job summary

UM Türkiye is seeking a senior digital strategy leader to drive the client’s overall digital agenda. You will train and advise teams, oversee cross‑functional efforts, and build strong client relationships while staying ahead of industry trends.

You will lead the Strategy Team in planning, optimize resources, and act as a knowledge hub on the latest ad tech and analytics, including DSPs and Google Analytics, across full funnel digital activity.

Qualifications

• 6+ years of experience with a Global Media agency group.
• Proven ability to build and nurture strong client relationships.
• Leadership to supervise and support a large team.
• Hands-on experience with ad platforms: Meta, Google Ads, TikTok; knowledge of Pinterest, Criteo and RTB is advantageous.
• Strong ad tech and analytics experience including DSPs, Ad Serving and Google Analytics.
• Experience planning and activating across programmatic and social platforms.
• Experience planning and managing full funnel digital activity.

Responsibilities

• Oversee smooth client, supplier and interdepartmental relationships.
• Lead best practice presentations and drive internal innovation.
• Proactively seek creative digital opportunities for the client.
• Maintain industry knowledge and train staff as a knowledge hub.
• Ensure professionalism and performance of the team and drive culture.
• Collaborate with Strategy Team to drive communications planning and new thinking.
• Support overall digital strategy for the client with training and insights.
• Work online as part of an integrated team.
• Contribute to client business growth and staff development.
• Advise on resources needed within the team and optimize workloads.

Skills

Strategic leadership

Client relationships

Team supervision

Ad platforms

Analytics

Programmatic

Social media advertising

Full funnel planning

Tools

Meta Ads

Google Ads

Pinterest

Criteo

RTB

DSPs

Google Analytics

Ad Serving

Job description

RESPONSIBILITIES

• Responsible for overall digital strategy across the client, offering support through training and insights to team members,
• Online, working efficiently as part of an overall integrated team,
• Works with the Strategy Team to drive communications planning and new ways of thinking,
• Gets involved in maintaining the overall business growth of the client account,
• Develop the staff through performance management and giving consistent feedback,
• Sound knowledge of IMS (Integrated Marketing Solutions) and acts as an industry expert on the client and media landscape,
• Pro-actively seek creative digital opportunities appropriate to the client,
• Remains up-to-date on industry research and drives development in this area training key members of staff and acting as a knowledge hub to team members,
• Responsible for the professionalism and performance of the team and driving team culture,
• Oversees and is responsible for the smooth running of all client / supplier and interdepartmental relationships,
• Advises on resources needed within the team,
• Leads best practice presentations internally and contributes to innovation and idea generation.

SKILLS & QUALIFICATIONS

• Minimum 6 years of experience with a Global Media agency group,
• Experience of building and nurturing strong client relationships,
• Leadership abilities to be able to supervise and support a large team,
• Hands-on experience of ad platforms such as Meta, Tiktok, Google Ads and Tiktok, while knowledge of Pinterest, Criteo and RTB is an important advantage for the consideration
• Strong ad tech and analytics experience to include but not limited to DSPs, Ad Serving, Ad Verification and Google Analytics,
• Hands-on experience and knowledge of planning and activation across programmatic and social platforms,
• Experience of planning and managing full funnel digital activity.