Senior Performance Marketing Executive

Naturalclinic; Bakırköy; On-site; TRY 450,000 - 750,000; Full time

Job summary

Natural Clinic, Istanbul-based international healthcare group, seeks a senior paid acquisition specialist to own Meta, Google, and TikTok campaigns for international markets. The role centers on lead generation, not e-commerce, with budget oversight across multiple countries and languages, collaborating with sales, CRM, and creative to drive the funnel from ad spend to deals.

You’ll use Looker Studio or similar dashboards, maintain CRM-aligned reporting, and apply AI tools to optimize campaigns

Qualifications

• 10+ years of hands-on performance marketing experience across multiple platforms.
• Experience managing six-figure (USD/EUR) monthly ad budgets strongly preferred.
• Proven ability to optimize a lead-generation funnel (Lead → Contact → Offer → Deal).
• Strong command of Meta Ads architecture, testing frameworks, and tracking pixels.
• Experience with Google Ads (Search, Performance Max, Demand Gen) and offline conversions.
• TikTok Ads setup and optimization experience.
• Familiarity with CRM data and reporting for full-funnel ROI.

Responsibilities

• Own paid acquisition across Meta, Google, and TikTok for international markets.
• Manage significant monthly budgets across countries, languages, and platforms.
• Collaborate with sales, CRM, and creative teams to close the loop between ad spend and deals.
• Analyze multi-market performance and allocate budgets by market and platform.
• Run data-driven experiments and maintain rigorous attribution practices.

Skills

Performance marketing

Meta Ads expert

Google Ads

TikTok Ads

Lead generation

Data analysis

Tools

Looker Studio

Microsoft Excel

Google Sheets

Windsor.ai

Supermetrics

Zoho/HubSpot/Salesforce

n8n

Zapier

Make

Job description

Natural Clinic is an Istanbul-based international healthcare group serving patients from more than 80 countries across dental, hair transplant, aesthetic, and bariatric services, with over 100,000 patients treated to date. Featured by BBC and Vogue and an official partner of LaLiga, we run high-volume, multilingual lead generation campaigns across Meta, Google, and TikTok — and we are looking for a senior specialist to take ownership of this engine.

About the Role

You will own paid acquisition across Meta, Google, and TikTok for our international markets. This is a lead generation role — not e-commerce. Our funnel runs Lead → Contact → Offer → Deal through a consultative sales cycle, which means success is measured in cost-per-qualified-lead, CAC, and downstream revenue, not vanity CPL. You will manage significant monthly budgets across multiple countries, languages, and platforms, working closely with our sales, CRM, and creative teams to close the loop between ad spend and actual deals.

Core Requirements (Must-Have)

• 10+ years of hands-on performance marketing experience; management of six-figure (USD/EUR) monthly ad budgets strongly preferred.
• Meta Ads — expert level: Advanced command of campaign architecture, the Advantage+ vs. manual targeting trade-off, structured creative testing frameworks, CAPI and pixel implementation, and custom/lookalike audience strategy.
• Google Ads: Search, Performance Max, and Demand Gen campaigns; working knowledge of offline conversion imports (gclid/gbraid/wbraid).
• TikTok Ads: Campaign setup and optimization experience.
• Lead generation mindset: Proven experience managing a lead generation funnel (not e-commerce) — a staged Lead → Contact → Offer → Deal sales cycle, optimizing for cost-per-qualified-lead and CAC rather than raw CPL.

Analytics & Reporting

• Multi-market performance analysis: able to make budget allocation decisions across country / language / platform breakdowns.
• Attribution literacy: UTM discipline, first-click vs. last-click differences, and a clear understanding of measurement limitations in the post-iOS 14.5 landscape.
• Advanced Excel / Google Sheets; experience with Looker Studio or a similar dashboarding tool preferred.
• Familiarity with data pipeline tools such as Windsor.ai or Supermetrics (a plus).
• Comfortable working with CRM data — joining ad data with sales data to report full-funnel ROI (Zoho, HubSpot, Salesforce — the platform doesn't matter, the logic does).

AI & Automation

• AI tools integrated into your daily workflow: active use of ChatGPT / Claude or similar for report analysis, creative brief generation, ad copy variations, and search term analysis.
• Experience running creative tests with AI-generated assets (a plus).
• Familiarity with automation tools such as n8n, Zapier, or Make (a plus).

Industry & Market Experience

• Advertising experience in the health/medical vertical, or demonstrated command of Meta's health-related restrictions: special ad category policies, before/after imagery rules, and personal health data targeting prohibitions.
• Experience advertising into international markets (MENA, Europe, UK/US); multilingual campaign management.
• Advanced English (written and spoken) — for creative briefs, platform support processes, and reporting.

Soft Skills

• Test–learn–scale discipline: able to form hypotheses and design structured experiments.
• Composure at high spend levels: waiting for statistical significance instead of making panic decisions on daily fluctuations.
• A habit of cross-functional work with sales and creative teams — able to build and maintain a lead quality feedback loop.

What We Offer

• Ownership of a high-volume, multi-market paid acquisition operation with real budget authority.
• A mature data stack: CRM-integrated reporting, data pipeline tooling, and automation infrastructure already in place.
• Direct visibility with management and a fast decision-making culture.
• Competitive salary aligned with experience, plus performance-based incentives.