Digital Media Director

dentsu; Fatih; On-site; TRY 1,200,000 - 2,000,000; Full time

Job summary

Dentsu Istanbul seeks a Digital Director to set the overarching digital media direction and investments aligned with business objectives across brand, consideration and performance outcomes.

You will provide senior leadership across digital planning, data and activation, partnering with Strategy Leads and key client stakeholders to shape priorities and ensure effective investment across markets.

Qualifications

• 10+ years’ experience across digital media strategy, planning and investment.
• Proven experience leading major client accounts and complex digital portfolios.
• Strong strategic understanding of digital ecosystems, audience planning and investment strategy.
• Deep understanding of digital measurement, analytics, media effectiveness and performance.
• Strong commercial judgement and negotiation skills.
• Excellent senior client leadership, communication and presentation skills.
• Strong leadership capability with experience managing and developing senior digital teams.
• Ability to challenge constructively and influence senior stakeholders.
• Strong working knowledge of major digital platforms, planning tools and measurement solutions.

Responsibilities

• Partner with Strategy Leads and senior client stakeholders to shape the digital agenda and priorities.
• Set the overall digital media strategy and direction across the account.
• Own digital investment strategy across campaigns and markets.
• Provide senior oversight of digital plans and ensure effective investment.
• Ensure digital activity connects brand, consideration and performance objectives.
• Lead client discussions, presentations and digital recommendations.
• Drive collaboration across planning, performance, activation, data and strategy teams.
• Build relationships with platforms, partners and media owners.
• Use commercial judgement to maximise digital investment.
• Lead and develop the digital team with clear roles and output quality.
• Support senior account leadership on scope, resourcing and governance.
• Stay ahead of platform and consumer behaviour developments and apply learnings.

Skills

Digital strategy

Account leadership

Analytics & measurement

Negotiation

Client leadership

Team leadership

Digital platforms

Stakeholder influence

Presentations

Tools

Planning tools

Measurement solutions

Job description

The Digital Director is responsible for setting the overall digital media direction across the account, ensuring digital strategy, investment and activation are aligned to client business objectives and deliver against brand, consideration and performance outcomes.

The role provides senior leadership across digital planning, performance, data and activation teams, acting as the key client partner for digital and setting the standards, priorities and investment principles that guide the wider team.

Job Description:

Key Responsibilities

• Partner with Strategy Leads and senior client stakeholders to shape the digital agenda and translate business challenges into clear digital priorities
• Set the overall digital media strategy and direction across the account, ensuring alignment with wider communications and business objectives
• Own digital investment strategy, setting channel, audience and budget principles across campaigns and markets
• Provide senior oversight and approval of digital plans, challenging recommendations to ensure investment is effective, connected and commercially sound
• Ensure digital activity works across the full consumer journey, connecting brand-building, consideration and performance objectives
• Maintain senior oversight of campaign performance, ensuring teams are responding to delivery issues and applying learnings to future planning
• Lead senior client discussions, presentations and digital recommendations, acting as the primary escalation point for digital planning and performance
• Drive collaboration across planning, performance, activation, data, strategy and specialist teams to ensure a connected digital approach
• Build strong relationships with key platforms, technology partners and media owners to unlock innovation, value and strategic opportunities
• Use commercial judgement and negotiation to maximise the effectiveness of digital investment
• Set standards for digital planning, measurement, governance and best practice across the team
• Lead and develop the digital team, including Digital Experience Managers and Performance Managers, ensuring clear roles, accountability and high-quality output
• Support senior account leadership on scope, resourcing, team structure and commercial management
• Stay ahead of digital platform, technology and consumer behaviour developments and determine where these should influence the client’s digital strategy

Skills & Experience

• 10+ years’ experience across digital media strategy, planning and investment, ideally within a leading agency environment
• Proven experience leading major client accounts and complex digital portfolios
• Strong strategic understanding of digital ecosystems, audience planning, platform roles and investment strategy
• Deep understanding of digital measurement, analytics, media effectiveness and performance
• Strong commercial judgement and negotiation skills
• Excellent senior client leadership, communication and presentation skills
• Strong leadership capability with experience managing and developing senior digital teams
• Ability to challenge constructively and influence senior stakeholders
• Strong working knowledge of major digital platforms, planning tools and measurement solutions

Location:

Istanbul

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent