Senior Growth Manager Apps & Games

Admiral Media - Digital Marketing & Growth; Fatih; On-site; TRY 120,000 - 180,000; Full time

Job summary

Admiral Media in Istanbul invites an ambitious app marketing specialist to design and manage digital campaigns across TikTok, Facebook, Snap and more. You will optimize CPA/ROAS, build dashboards, and present results with clear explanations. You’ll work with CSVs, Excel, and automation to drive growth for mobile apps.

Fluency in English is required; Turkish language a plus. Join a fast-growing agency that rewards precise, data-driven thinking and collaboration with creative teams to scale client

Qualifications

• 3+ years app marketing experience.
• Fluent in English with strong communication skills.
• Experience with MMPs and SKAdNetwork.
• Proficient in data analysis and dashboards (Tableau/Looker/Data Studio).
• Knowledge of mobile advertising platforms (TikTok/Snap/Facebook).
• Strong presentation and Excel skills for reporting.

Responsibilities

• Ideate, create and manage digital marketing campaigns on display channels (TikTok, Snap, Facebook, Pinterest, Twitter).
• Manage international app marketing campaigns.
• Achieve clients’ CPA & ROAS goals.
• Present results with clear formats and advanced calculations in Excel when needed.
• Identify correlations and derive next steps to acquire more users.
• Work with CSV files and large Excel reports.

Skills

App marketing

MMPs

SKAdNetwork

Analytics

Tableau

Looker

Data Studio

BigQuery

Mobile advertising

English

PowerPoint

Attention to detail

Analytical mindset

Growth mindset

Tools

Tableau

Looker

Data Studio

BigQuery

Job description

Admiral Media is a fast growing & award winning creative performance marketing agency.

What you will be doing

• Ideate, create and manage digital marketing campaigns on various display marketing channels (TikTok, Snap, Facebook, Pinterest, Twitter, etc)
• Manage international app marketing campaigns
• Achieve the business goals of our clients (usually CPA & ROAS)
• Put your results in a presentable format & use advanced calculations in Excel if needed
• Identify correlations between the numbers and draw conclusions on the next steps to win more (paying) users for our clients' apps
• Work with CSV files & large Excel reports
• Brief the creative team on your needs to succeed on paid social or display
• Leverage automation features on every digital marketing channel
• Scale our clients success, we only grow if our clients grow.
• Test and deliver reports on newest ad products (alpha & beta tests) to ensure we are on the forefront of digital advertising
• Ideally you also review clients app and suggest improvements on ASO, Onboarding or Monetisation

What you bring

• Min 3 Years app marketing experience
• You know how to explain and set up MMPs & SKAdnetwork
• You have fun with numbers (you understand the fundamental metrics of performance marketing, eg. CPM, CPA, ROAS)
• You may know how to create dashboards on Tableau, Looker, Data Studio or similar tools using GBQ
• Living in the world of apps: you consume Facebook, Instagram, Snap, TikTok or other apps daily and understand how advertising works.
• Fluent in English! Other languages are plus of course
• Awesome Powerpoint / Presentation skills
• You master the details (your work must be super accurate, structured and precise)
• Extremely analytical & high attention to detail
• Motivation to learn & grow your skillset