Digital Insight Analyst

VML South Africa; Marmara Bölgesi; On-site; TRY 2,325,581 - 3,255,814; Full time

Job summary

VML South Africa is seeking a skilled professional in digital strategy and analysis to manage client briefs and expectations while providing actionable insights from data.

The ideal candidate will have 3+ years of experience, proficiency in data tools, strong presentation skills, and a keen understanding of social media. The role supports hybrid work, with teams in the office approximately four days a week.

Qualifications

• 3+ years of digital strategy or analysis experience in a network agency or strategy consultant.
• Fluency in gathering data, analysis, and visualization.
• Strong understanding of social media platforms and tools.

Responsibilities

• Respond to client briefs and manage expectations analytically.
• Translate data and share insights across teams.
• Conduct ad-hoc analysis for client and internal briefs.

Skills

Digital strategy development

Data analysis

Presentation skills

Social media expertise

Proficiency in Excel

Tools

PowerBI

Brandwatch

Social media platforms

Job description

In this role you’ll find a chance to;

• Planning – responding client briefs and managing client expectations with analytic aspect
• Translate data and share insights: ensure all parties can use the insights to further improve.
• Coordinate effectively with team members of all departments and levels to support mostly digital advertising projects
• Thinking strategically on the conception, creation and execution of social media reputation and campaigns reports based on social listening
• Comprehend the bigger picture as well as small details with a sense of analytical thinking
• Experience using specialist techniques (e.g boolean searching) to source information
• Create audience insights regularly to feed internal strategy and creative operations
• Obtaining the research/project relevant data through third party tools
• Conducting conversation based researches and ad-hoc analysis for client or internal briefs
• Testing new tools for social listening and analyzing

Qualifications

• 3+ years of digital strategy or analysis experience, preferably at a network agency or strategy consultant
• Fluent in gathering data, performing analysis, developing in-depth insights/recommendations and data visualization
• Ability to dive into the 'why' behind the data and simply findings into concise, action oriented key findings instead of just reporting on the numbers
• Proficient in Excel and with demonstrated ability to organize and consolidate multiple data sources for analysis
• Experience using social listening and analytic platforms such as Somera, Brandwatch, Sprinklr and SocialBakers platform agnostic analytics
• Strong presentation & communication skills in English
• Strong familiarity and understanding in social media platforms and innovations such as Facebook, Twitter, TikTok, Instagram, Snapchat, YouTube, and Pinterest required
• Experience with PowerBI or Microsoft Azure is a plus

Benefits

We have adopted a hybrid approach, with teams in the office an average of four days a week.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.