Digital Media Director

dentsu; Pendik; On-site; TRY 900,000 - 1,500,000; Full time

Job summary

Dentsu in Istanbul seeks a Digital Director to set the digital media direction across the account, aligning strategy, investment and activation with client objectives to drive brand, consideration and performance outcomes.

You will lead digital planning, performance, data and activation teams, acting as the key client partner and setting standards for governance, measurement, and best practice across the team.

Qualifications

• 10+ years of experience across digital media strategy, planning and investment.
• Proven experience leading major client accounts and complex digital portfolios.
• Strong strategic understanding of digital ecosystems and measurement.

Responsibilities

• Partner with Strategy Leads and senior client stakeholders to shape the digital agenda and translate business challenges into clear digital priorities.
• Set the overall digital media strategy and direction across the account, ensuring alignment with wider objectives.
• Own digital investment strategy, setting channel, audience and budget principles across campaigns and markets.
• Provide senior oversight and approval of digital plans to ensure effective investment.
• Lead senior client discussions, presentations and digital recommendations as the primary escalation point for digital planning and performance.

Skills

Digital strategy

Leadership

Client relationship

Team management

Job description

The Digital Director is responsible for setting the overall digital media direction across the account, ensuring digital strategy, investment and activation are aligned to client business objectives and deliver against brand, consideration and performance outcomes.

The role provides senior leadership across digital planning, performance, data and activation teams, acting as the key client partner for digital and setting the standards, priorities and investment principles that guide the wider team.

Job Description: Key Responsibilities

• Partner with Strategy Leads and senior client stakeholders to shape the digital agenda and translate business challenges into clear digital priorities
• Set the overall digital media strategy and direction across the account, ensuring alignment with wider communications and business objectives
• Own digital investment strategy, setting channel, audience and budget principles across campaigns and markets
• Provide senior oversight and approval of digital plans, challenging recommendations to ensure investment is effective, connected and commercially sound
• Ensure digital activity works across the full consumer journey, connecting brand-building, consideration and performance objectives
• Maintain senior oversight of campaign performance, ensuring teams are responding to delivery issues and applying learnings to future planning
• Lead senior client discussions, presentations and digital recommendations, acting as the primary escalation point for digital planning and performance
• Drive collaboration across planning, performance, activation, data, strategy and specialist teams to ensure a connected digital approach
• Build strong relationships with key platforms, technology partners and media owners to unlock innovation, value and strategic opportunities
• Use commercial judgement and negotiation to maximise the effectiveness of digital investment
• Set standards for digital planning, measurement, governance and best practice across the team
• Lead and develop the digital team, including Digital Experience Managers and Performance Managers, ensuring clear roles, accountability and high-quality output
• Support senior account leadership on scope, resourcing, team structure and commercial management
• Stay ahead of digital platform, technology and consumer behaviour developments and determine where these should influence the client’s digital strategy

Skills & Experience

• 10+ years’ experience across digital media strategy, planning and investment, ideally within a leading agency environment
• Proven experience leading major client accounts and complex digital portfolios
• Strong strategic understanding of digital ecosystems, audience planning, platform roles and investment strategy
• Deep understanding of digital measurement, analytics, media effectiveness and performance
• Strong commercial judgement and negotiation skills
• Excellent senior client leadership, communication and presentation skills
• Strong leadership capability with experience managing and developing senior digital teams
• Ability to challenge constructively and influence senior stakeholders
• Strong working knowledge of major digital platforms, planning tools and measurement solutions

Location: Istanbul

Brand: Dentsu

Time Type: Full time

Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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