AI-Powered Growth & Lifecycle Manager

Mars Athletic Club

Beşiktaş

On-site

TRY 350,000 - 550,000

Full time

8 hours ago

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Job summary

Mars Athletic Club, Turkey's leading fitness operator, is evolving into a digital wellness company and seeks a Growth Manager to design data-informed member journeys across digital products and clubs. The role focuses on activation, retention, and monetization, with ownership of lifecycle campaigns and emphasis on AI-enabled optimization.

Join a team that blends data, product, marketing, and club operations to drive measurable impact while embracing experimentation and rapid iteration.

Qualifications

2–4 years of growth, lifecycle marketing, or analytics.
Hands-on with marketing automation tools (Insider, EVAM, Braze).
Strong data-driven decision making with SQL.
Experience designing experiments and interpreting results.
AI-native approach to work.

Responsibilities

Design, implement, and optimize personalized, data-informed member journeys that improve activation, retention, and monetization.
Own the always-on member journey campaigns: creating new scenarios, optimizing existing ones, and keeping the lifecycle program running end to end.
Report on member journey efficiency against core retention metrics: churn rate, activation rate, renewal rate and reactivation.
Use data analysis, experimentation, and cohort tracking to uncover friction points in the member journey and identify growth opportunities.
Design and run A/B tests and experiments to validate journey changes and scale what works.