Growth Marketing Manager for AI-Powered Mobile Apps

AppNation; Fatih; On-site; TRY 420,000 - 660,000; Full time

Benefits offered by this job

Private health insurance

Meal and commute support

Relocation support

Flexible working options

Job summary

AppNation is seeking a Marketing Manager to drive growth of one of our flagship AI-powered apps. You will own performance marketing, partner with marketing, product, Creative, and Data teams to scale user acquisition and optimize campaigns.

You'll experiment, analyze ROAS, LTV, and retention, shape messages with Creative, and explore new channels to unlock scalable growth while maintaining a strong focus on end-to-end funnel from install to subscription.

Qualifications

• 3+ years of experience managing user acquisition campaigns for mobile apps on iOS and Android.
• Proven expertise with major UA platforms (Google Ads, Apple Search Ads, Meta, TikTok).
• Hands-on ASO experience preferred.
• Strong understanding of mobile attribution, SKAN, and performance marketing.
• Experience with AppLovin and Web-to-App is a plus.
• Fluent English with strong communication skills.

Responsibilities

• Plan, execute, and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms.
• Drive Apple Search Ads performance and contribute to ASO efforts, aligning paid and organic strategies for store visibility and conversion.
• Shape ad concepts and messaging with Creative team, define hypotheses, translate insights into improvements.
• Analyze campaign performance using MMPs, dashboards, and metrics such as ROAS, LTV, and retention.
• Take ownership of the growth funnel, from install to subscription, optimizing for long‑term revenue and monetization.
• Collaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes.
• Build strong platform partnerships and explore new channels, strategies, and experiments to unlock scalable growth opportunities.

Skills

User acquisition

Mobile marketing analytics

Campaign budgeting

A/B testing / Experimentation

English communication

Tools

Google Ads

Apple Search Ads

Meta Ads

TikTok Ads

Job description

AppNation is seeking a Marketing Manager to drive growth of one of our flagship AI-powered apps. You will own performance marketing, partner with marketing, product, Creative, and Data teams to scale user acquisition and optimize campaigns.

You'll experiment, analyze ROAS, LTV, and retention, shape messages with Creative, and explore new channels to unlock scalable growth while maintaining a strong focus on end-to-end funnel from install to subscription.