Regional & Digital Marketing Senior

Accountstaff (EA); Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading marketing firm in Singapore seeks a Regional & Digital Marketing professional to enhance its marketing strategies. Candidates must have 5 to 7 years of digital marketing experience, with strong skills in SEO, email marketing, and content writing. Key responsibilities include developing digital campaigns, analyzing performance, and collaborating with experts. The firm values attention to detail and organizational skills to drive impactful marketing initiatives.

Qualifications

• 5 - 7 years of digital marketing experience preferred in a B2B or regulated environment.
• Strong understanding of SEO, email marketing, and website management.
• Excellent communication skills for corporate content writing.

Responsibilities

• Develop and execute digital marketing campaigns including SEO/SEM and social media.
• Measure and report performance of digital marketing campaigns against goals.
• Coordinate with advertising experts to improve marketing results.

Skills

Digital marketing channels

SEO

Email marketing

Content writing

Project management

Education

Bachelor's degree in Marketing or related field

Tools

CMS platforms

Email marketing systems

CRM

Analytics tools

Job description

Our client is seeking a proactive and detail-oriented Regional & Digital Marketing professional to support the Group’s marketing strategies and work closely with the team on digital marketing campaigns, business development, and thought leadership initiatives.

Digital Marketing Strategy

• Develop and execute digital marketing campaigns and communication including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Identify trends and insights and optimise spend and performance based on the reports and review metrics that affect website traffic and target audience.
• Coordinate with various advertising and media experts to improve marketing results.
• Improve brand awareness and online presence through digital marketing projects and campaigns.
• Improve the UX, traffic, and content of the corporate website.
• Create, edit, and publish thought leadership content such as articles, client alerts, newsletters, and case studies in collaboration with partners and subject‑matter experts.
• Plan and execute digital campaigns to support events, seminars, webinars, and business development initiatives.
• Manage SEO, basic SEM, and website performance to improve visibility and engagement.
• Track and analyse digital marketing performance using analytics tools and prepare regular management reports.
• Ensure all marketing materials comply with brand guidelines, regulatory requirements, and professional standards.

Reporting and Analysis

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI & KPIs).
• Monitor and analyse the performance of online and offline marketing campaigns and provide insights and recommendations for continuous improvement.
• Provide accurate reporting on the digital campaign’s overall performance with Google Analytics metrics.
• Research and stay up to date with emerging digital platforms, industry trends, and social media trends.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Minimum 5 - 7 years of digital marketing experience, preferably within a professional service, B2B, or regulated environment.
• Strong understanding of digital marketing channels including website management, SEO, email marketing, and LinkedIn.
• Excellent written and verbal communication skills, with experience in professional or corporate content writing.
• Familiarity with marketing tools such as CMS platforms, email marketing systems, CRM, and analytics tools.
• Ability to work independently, manage multiple priorities, and collaborate with senior stakeholders.
• Detail-oriented with strong organizational and project management skills.